Senior Manager Entertainment and Influencer Marketing (EIM)

Key Accountabilities

  • Strategically contribute to global brand campaign by defining celebrity and influencer partners as well as managing relationships through negotiation process
  • Assist Global Director in managing external agencies and global/local/regional EIM implementation
  • Oversee category specific Brand Marketing objectives for EIM
  • Oversee all product ordering efforts for EIM office:  Includes forecasting, ordering and maintaining in-office product (Monthly stock orders, quarterly promotional forecasting, seasonal specialty product) across all brand segments.  Must maintain current product knowledge and clear target market objectives
  • Strategically develop and manage film and television brand integration from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.
  • Establish and maintain relationships within the Entertainment and Influencer industry, i.e. stylists, editors, industry VIPs, costumers, producers, directors, and actors.  Attend studio and film events and industry meetings for networking, when relevant.
  • Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment.
  • Contribute to planning and execution of EIM responsibilities within brand events, as well as EIM specific events.  This includes concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap up.
  • Project/event management under supervision of Sr. Manager
  • Act as Department lead in absence of Director – Supervise, train, mentor and oversee other EIM team members on logistical elements of the position, protocol of department and dynamics of the industry. 


Knowledge Skills and Abilities:

  • Strong project management skills and an ability to work well in a team environment.
  • Strong understanding of and passion for fashion/style preferred.
  • Ability to be self-directed while working under tight deadlines.
  • Solid contacts in the fashion, lifestyle media industry.
  • Strong leadership skills.
  • Ability to build respect and trust with others both internally and externally.
  • Strong networking skills.
  • Strong writing/editing skills required for writing strategic pr plans, press releases, product releases, media alerts, etc.
  • Ability to prioritize and oversee multiple projects in a fast-pace environment.
  • Knowledge of international working environments a plus.



  • BA in public relations, communications, marketing, or related field required.
  • Minimum three (3) yrs PR marketing experience within a consumer goods company.
  • Experience with integrated marketing campaigns.
  • Experience working in an international environment is an asset.
  • Management experience at a public relations agency.
  • Experience with integrated marketing campaigns.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Entertainment and Influencer Marketing (EIM)

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  262048
Date:  Apr 4, 2021