Senior Manager Global Media Strategies

Purpose & Overall Relevance for the Organization: 



To ensure world class media strategies are developed, communicated, implemented, measured, and improved upon across the adidas global network. 



To drive, create and deliver the global media strategies and guidelines across adidas brand and categories in a timely and effective manner. Ensuring the annual media budget is utilized by local teams to drive adidas towards effective growth 


Key Responsibilities:  


  • Lead adidas business unit Global media strategies, across Football, Running, Originals, Training, and other categories, to deliver world class campaign guidelines for activation 
  • Help to lead the overarching adidas Global media approach, developing a cutting-edge strategy that is steeped In empirical evidence based marketing effectiveness 
  • Collaborate with regional and local media teams to ensure their contributions are built into frameworks, processes and strategies. 
  • Inspire regional and local media teams to Implement the global media strategies and campaign activations 
  • Manage a team of media strategists within the media agency to ensure they are delivering world class thinking, working collaboratively with adidas and their partners and delivering distinct ideas that are easy to understand 
  • Along with the global media agency, building campaign schematic templates within the media management platform for country marketing teams to use  
  • Supports Global media buying team in developing media partnerships and that can be utilised In campaign strategies and activations. 
  • Manage the relationship between media and creative agency so that tactics are synchronised and fit for purpose across the globe 
  • Lead the training of creative agencies when it comes to best practice media principles thereby helping them develop ground-breaking executions 
  • Discover, share and use theoretical marketing and advertising Insights, upskill marketing teams and partners 
  • Help to develop a culture of media effectiveness throughout the organisation, encompassing every level from General Manager to Intern 
  • Lead collaboration with consumer Insights and audience teams to ensure key opportunities to develop better media strategies are utilised 
  • Lead regular training of marketing teams across the globe on best practice media strategy and how to develop It 
  • Leads the global to local process of media activation, across Inception, strategy, Implementation, and assessment 
  • The go to person for all media strategy and activation requests from local markets, global marketing, global analytics
  • Leads the relationship with the campaign planning team to ensure media Is represented and considered when calendars are being put together  


Key Relationships:  


Global media team and agency, local media teams and agencies, tech vendors, media owners, Global brand and category communications teams, regional and local marketing teams, finance, sales, eCommerce, PR, Legal, consumer insights, consumer analytics, creative agencies. 




Brand KPIs – contributing towards the improvement of brand perception 

Sales KPIs – contributing towards the long-term financial growth of the company 

Demonstrates how campaign strategies and activation has beneficially Impacted marketing effectiveness 

Deemed a valuable member of the media team by agency, markets, functions, Brand & categories 

Deemed to be making a positive difference to the marketing operations of adidas 


Knowledge, Skills and Abilities 


  • Experience of planning, buying and measuring media within a top 4 media agency 
  • Strategic and / or campaign planning experience at both a local and global level 
  • A deep understanding of marketing and media effectiveness, particularly of leading studies 
  • A broad understanding of the full range of media channels and how they work together within a media plan: search, affiliates, social, online video, display, TV, cinema, print, outdoor etc. 
  • Understanding of media agency set-up and structures, with knowledge of how this impacts agency decision making and campaign delivery 
  • Experience managing multiple stakeholders for campaign delivery  
  • Proven track record of utilizing measurement solutions to improve or alter future campaign strategy 
  • Ability to work in complex, diverse and pressured environments 
  • Excellent written & presentation skills 
  • Strong but empathetic communications approach 
  • Broad understanding and passion for the media Industry 


Soft Skills: 

  • Inquisitive, insightful, and thoughtful  
  • Empathetic yet prepared to challenge and question the norm 
  • Hard worker 
  • Strategic, organized, process and solution-oriented with an attention to detail 
  • Innovative and critical thinker 
  • Can independently prioritize and manage workload 
  • Collaborative by nature.  Able to partner with internal and external teams and is flexible to variable team dynamics and cultures 


Requisite Education and Experience / Minimum Qualifications:   


  • 5 years + media agency experience 
  • 2 years + client-side experience (ideal, but not required) 
  • Degree educated 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Global Media Strategies

Brand:  adidas
Location:  Amsterdam
TEAM:  Marketing & Communications
State:  NH
Country/Region:  NL
Contract Type:  Full time
Number:  348109
Date:  Aug 27, 2021