Senior Manager Go-To-Market - Digital Transformation temp. until 30.09.2021 (m/f/d)

Purpose & Overall Relevance of CTC:

  • Build and execute CtC strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets and also with the clear focus to drive speed
  • Act as the link between BU creation teams, Brand Marketing, Sports Marketing, Category Marketing Teams in the markets, Global Digital Creation team
  • Support key brand strategies through cross-functional collaboration and execution


Key Responsibilities and duties:

  • Support Snr. Manager and  Business Unit Category Managers on the strategic global marketing plans and seasonal concepts. Support the implementation of  category/sub brand seasonal CTC plans.
  • Drive satisfactory delivery of impactful sell-in and sell-out digital creation tools to markets/channels including x-category activities where appropriate.
  • Support delivery of the required content/brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM.
  • Identify process issues and support process improvement activities
  • Support on the landing on E-2-E go to market solutions for assigned markets/channels.
  • Evaluate the markets/channels to ensure proper implementation of digital marketing strategies. Regularly analyze and share business relevant information between global and markets
  • Managerial responsibility for up to two team members


  • Drive implementation of Digital Creation End-to-End for GTM purposes


Requested Knowledge, Skills and Abilities:

  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
  • Communication with Others
  • Managing Relationships and Diversity
  • Planning and Organizing
  • Analysis and Problem Solving
  • Learning and Self-Development
  • Project Management
  • Language skills: English, Another European language advantageous
  • IT skills:  Outlook: Advanced; Word: Advanced; Excel: Advanced; PowerPoint: Advanced


Requisite Education and Experience / Minimum Qualifications:

  • University degree or equivalent education required
  • 7 years relevant experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Go-To-Market - Digital Transformation temp. until 30.09.2021 (m/f/d)

Brand:  adidas
Location:  Herzogenaurach
TEAM:  Marketing & Communications
State:  BY
Country/Region:  DE
Contract Type:  Temp
Number:  259369