Senior Manager Go To Market Outdoor


Purpose & overall Relevance to the organization:

Securing and expanding profitable, sustainable adidas sales, market share and brand presentation and activation within a defined national client base, taking into account the adidas brand image, especially in the Outdoor category.


Key responsibilities:

  • Translate the global Outdoor strategy into a functional strategy in the respective Sales Team
  • Support of the local and internationl KA Team regarding product, activation and general Go To Market topics
  • Sell-in support for all assigned customers and agreement on sell-out support for defined clients
  • Documentation of the measures through account marketing plans
  • Internal representation of the assigned client as an "ambassador" for all topics and vice versa, as well as coordination with all interfaces
  • Analysis and compilation of all relevant customer data / information
  • Development and enforcement of customer strategies
  • Evaluation of business opportunities and creation of strategy to realise of the opportunities (strategic account plans)
  • Plan, prepare and accompany outdoor events with the EKA team: sell out activation, sell-in and prelines meetings
  • Development and maintenance of personal relationships, internally and externally
  • Evaluation and regular analysis of customer developments (KPIs)
  • Outdoor market share and POS appearance at the defined customers
  • Support for the introduction of global and regional initiatives
  • Reporting to all supervisors according to the reporting guidelines
  • Control and report on the activities of customers and competitors as well as propose / take / implement appropriate actions
  • Deliver realistic plans and forecasts of customer performance
  • Preparation of and showcase presentations to the customers
  • Responsible for sellout-reporting
  • Responsibilites for sell-in and sell-out milestones


Knowledge, skills and abilities:

  • Solution and success oriented
  • Negotiable and persistent
  • Strong English skills
  • Project management
  • Advanced knowledge MS Office

Requisite Education and Experience / Minimum Qualifications:

  • Commercial teaching / teaching in retail or similar education with appropriate training in marketing or sales
  • 3-5 years sales experience, ideally from the sporting goods / outdoor industry

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Go To Market Outdoor

Brand:  adidas
Location:  Monza
TEAM:  Marketing & Communications
State:  MB
Country/Region:  IT
Contract Type:  Full time
Number:  249192