Senior Manager MWB & Planning

Purpose & Overall Relevance for the Organization:

  • Supports the brand communications teams and the line manager by coordinating all communications related to planning activities.
  • Manages and Tracks on all MWB related analysis and reports on a regular basis, working as a key contact for finance from BA team.

Key Responsibilities:   


  • Consolidates and supports marketing campaign executional information from different categories communications teams and develops monthly marketing campaign report
  • Coordinates and consolidates inputs required for APAC / Global reporting purpose.
  • Consolidates competitor information from different agencies and develops monthly competitor review report.
  • Shares Hong Kong’s and Taiwan’s brand communications teams with China’s current and future brand communications campaigns’ information on a monthly basis.



  • Coordinates and plans agendas for Brand Communications team meetings, x-functional meetings, x-regions meetings and sends meeting minutes.
  • Supports the OTIF delivery of marketing campaigns by implementing a tracker with clear deadlines on key milestones and levels of approval defined based on the importance of the campaign
  • Supports the planning and the execution of the quarterly trade meetings
  • Tracks the Brand Communications marketing working budget as set according to the Marketing Plan
  • Prepares the Brand Communications marketing working budget summary sheet monthly (per submitted monthly MWB forecast to finance).
  • Tracks the Brand Communications operating expenditure according to T&E plan and OT permissible limits.
  • Support the planning of the following year’s MWB based on the guardrails & targets set by Global/APAC during budget planning
  • Submits the monthly operating expenditure forecast to finance.


Systems and Processes

  • Maintains Commitment Request and Budget Tracking process within the team by coordinating between Media Senior Manager and Brand Communications Senior Managers.



  • Other job-related work assigned by the line manager


Key Relationships:

  • Brand Communications Teams
  • Retail Marketing,
  • Marketing Operations,
  • CTC team
  • Sports Marketing team,
  • Purchasing and Finance,
  • Global/Regional Marketing
  • Advertising, Media Planning and Buying and New Media Agencies, Audio / Visual Production Houses, Customers / retailers



  • On time reporting of MWB and OPEX monthly forecast
  • On time reporting of monthly competitor activity
  • Full compliance with purchasing process
  • On time in full execution of the trade meeting with the identified area of responsibility
  • On time reporting to Global / APAC requestsTransparency of campaign execution status
    Knowledge, Skills and Abilities:
  • Strong project management skills
  • Attention to detail
  • Strong Excel skills
  • Team player with a service mindset
  • Excellent interpersonal/communication skills
  • Ability to multi-task
  • Open-mindedness
  • Well organized and self-motivated
  • Results driven, proactive & able to work autonomously
  • Ability to work effectively under pressure and to tight deadlines.



Requisite Education and Experience / Minimum Qualifications:

  • Minimum 8 years experience with at least a bachelor’s degree (in marketing, communications or business preferred)
  • Previous experience in marketing coordination in the retail goods, advertising, PR, and/or Creative Services industry in China
  • An interest and desire to participate in and learn about sports and lifestyle/fashion i.e. a sports enthusiast
  • Working knowledge of Microsoft products
  • Good Mandarin written and spoken fluency preferred
  • Excellent written English
  • Passion for sports

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager MWB & Planning

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  378588
Date:  Nov 9, 2021