Senior Manager Originals Statement FOG & Y3, GCA



Purpose & Overall Relevance for the Organization:


  • DRIVE the success of STATEMENT, Y3 and FOG across GCA within guidelines set by Global BUs
  • Plan and deliver the most efficient and productive assortment for Y-3 and represents a strong brand image and consistency of the range across both Own Retail stores and eCom across GCA
  • Land global STATEMENT/ Y3/ FOG to create BRAND HEAT and achieve FINANCIAL TARGET
  • Drive key Retail KPIs (Comp growth, ATV, UPT, Conversion and In season sell through, etc.) with the right Merchandise
  • Play a critical role to drive brand direction, business growth in DTC (Brick & Mortar and eCom)


Key Responsibilities:



  • Responsible for the business success of STATEMENT/ Y3/ FOG incl. setting forecast splits, pricing, range size, Hard Launch Dates (HLDs), delivery and Sell-through (ST)
  • Plan STATEMENT/ Y3/ FOG OTB and Buy Plan for GCA retail and eCom
  • Analyze historical sell-through data, plan and react future plans to deliver the best assortment
  • Responsible for the business success of FOG in China, which includes channel splits, pricing, Hard Launch Dates (HLDs) and Sell-through (ST)
  • Define channels/store allocation for global allocated products (Y-3 and FOG) and managing conversations with Channels, Franchise, Sales, eCom and Marketing related functions to ensure products are landed in the most optimized and premium manner (FOG)



  • Perform Category analysis including sell-thru, forecasting, range building/adoption incl. brand picks, GCA pricing proposal, monthly flow, ARP, etc.
  • Coordinate with GCA Retail and eCom buying team, to create assortment needs per season, and translating these needs into an efficient buying plan
  • Consolidate FOG ST performance data and qualitative soundbites within GCA on all launches and forward it across to Global BU for tracking
  • To ensure that buy and merchandising schedule can well reflect the strategies of the company, rationalizing the assortment plan with extended team specifically Senior Leadership, BU leads, Retail and eCom
  • Monitor the sell thru during the season and provide solutions for in-season product management.
  • Deliver reports to Global regularly or upon request
  • GCA Y-3 interface between Global BU, GCA x-functions, and country cluster (business opportunities, commercial input process, reviewing of performance results, market trends/insights, category plans, etc.)
  • Define range for GCA sample ordering
  • Support line manager in communications between Global BU, GCA x-functions, and channels
  • Leverage Go-To-Market Trend analysis to set price bands (standard margin based on average price)
  • Monitor systems and file management: SAP, adirace, HUBLITE, RMA Master Range File
  • Contribute to the development of business Mid – Long Term division plan in alignment with global vision
  • Actively participate in departmental level trainings and development initiatives and activities



  • Category NS, Net Margin and Contribution acriss GCA
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Market share
  • Achievement of key SBP initiatives


Key Relationships:


  • GCA CTC team, GCA Brand Activation
  • GCA Demand Planning/Finance
  • Global/ APAC WHS
  • Global/ APAC SCM
  • CTC Country contacts
  • Global BUs


Knowledge, Skills and Abilities:

  • Ability to implement strategy, balancing hype and business measurables
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level Buying/Category Management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance/SCM), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Results Oriented Mindset
  • Strong team player with high level of integrity & attention to detail
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions








Requisite Education and Experience / Minimum Qualifications:

  • 7-10 years of experience in Buying/Category Management/product required. Regional experience preferred.
  • Proven experience with at least 3 years at senior level with major apparel/fashion/footwear related companies
  • Familiar with both Retail and eCom business needs
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Fashion, Luxury and Sporting Goods industry experience required
  • Fluent in English and Mandarin (written and spoken)
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • High Business Acumen
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, etc.
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Originals Statement FOG & Y3, GCA

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  370590
Date:  Nov 24, 2021