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Senior Manager, Category Management & Brand Activation - Skate, APAC

Purpose & Overall Relevance:

•    Build and execute regional strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets with focus on Specialty wholesale, DTC and overall HYPE ecosystem 
•    Act as the link between BU creation teams, Brand Marketing, Sports Marketing and Category Marketing Teams in the markets 
•    Lead category brand activation efforts in respective region 
•    Ensure close alignment with all Specialty Sales efforts

 

Key Responsibilities: 
Merchandising
•    Provide CTC input into the BU product creation process and ensure it meets CTC requirements for the respective markets/channels. Support creating marketing plans and seasonal concepts. Drive and support all regional/local go to market and sell in milestones. 
•    Drive and manage CTC deliverables with focus on HYPE, HLD and specialty/LTD initiatives 
•    Contribute to the development of specific Go to market plans with Brand driving and commercially relevant implementation strategies and for key markets. 
•    Support markets with all brand/commercial/administrative enquiries where required.
•    Monitor/support/drive all net sales, distribution and activation objectives for respective markets.
•    Manage and guide the execution of Brand/CTC objectives for Own Retail/Ecom
o     OCS, BCS, FO, Franchise, In-Season Creation.
•    Support Global Retail with all brand/commercial enquiries where required.
•    Monitor/support/drive all net sales, distribution and activation objectives for WHS and Own Retail
•    Execute global merchandising strategy and work on regional assortment plans during creation process.
•    Inform and support regional range/assortment plan for the top stores regionally, ensuring brand strategies are executed to drive commercial success 
•    Provide data, reports and market insight to support the regional merchandising efforts
•    Support delivery of the required content/brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM
•    Support in landing key brand priorities (eg GFR) in the markets, Collaborate with and support assigned markets/channels to reach financial targets and KPI's. 
•    Evaluate the markets/channels to ensure proper implementation of marketing strategies. Regularly analyze and share business relevant information between global and markets.

 

Brand Activation
•    Support in strategic planning phase of the key Brand level program initiatives for the market in close collaboration with local Brand Communications and Activation teams. 
•    Lead in the development of execution plans and comprehensive program calendars to inform and align all brand and horizontal category Brand Comms activities.
•    Responsible for the daily management of internal and external resources (agencies) in campaign briefings and execution.
•    Maintain a deep operational relationship with market Communication Category leads, Global Brand Communications and channel heads to ensure full coordination of program activities and compliance with comprehensive brand activation calendar
•    Maintain close strategic ties with global category brand communications counterparts to inform global asset creation ensuring all program needs are met
•    In partnership with relevant market Brand Comms category leads, drive cross functional team process with Newsroom, digital, retail and event marketing specialists to ensure a consistant, consumer relevant message is brought to life across all key touchpoints
•    Manage consumer knowledge and competition knowledge tools and processes with internal and external partners 
•    Drive and execute key city focus of Brand Activation and Merchandising strategy 
•    Oversee and drive Sports Marketing initiatives in alignment with Global and Regional SpoMa teams. 
•    Manage regional activation budgets across markets and channels

 

Key Relationships:
•    Specific market teams
•    Product Marketing 
•    Brand Marketing 
•    Sports Marketing 
•    Finance
•    Ranging Team
•    CTC Consumer Experience, Merchandising and Market Mgmt
•    VM, Store Operations
•    Logistics
•    Brand Activation
•    Retail Concept Team

 

Requested Knowledge, Skills and Abilities: 
•    Experienced in job and fully qualified/trained
•    Combined broad theoretical and practical knowledge incl. company policies and practices
•    Strong analytical skills
•    Merchandising experience 
•    High understanding of various tools, procedures, etc

•    Communication with Others
•    Managing Relationships and Diversity
•     Planning and Organizing
•     Analysis and Problem Solving 
•     Learning and Self-Development
•     Project Management
•    IT skills: Outlook: Advanced, Word: Advanced, Excel: Advanced, PowerPoint: Advanced

 

Requisite Education and Experience / Minimum Qualifications: 
•    University Degree or equivalent education required
•    Category Management/ Ranging/ Merchandising Experience or account marketing: 5 years relevant experience

 


Area: Global Brands, Originals, Skate    
Department: Skateboarding Category        
Direct Reporting Line: Director Regional                    
Subsidiary/country: APAC        
Location: Tokyo     

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager, Category Management & Brand Activation - Skate, APAC

Brand:  adidas
Location:  Tokyo
TEAM:  Marketing & Communications
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  346109
Date:  Nov 28, 2021