Senior Manager Strategy/Innovation 1

This position will be responsible for:

  • Be responsible for developing key China partnerships for adidas membership, including leading partners in market industry like Sports, Lifestyle, Travel, Airline, Consumer Market, Financial, Online platform etc.
  • Contributes to the delivery of integrated strategic partnership including co-branded, benefits, market promotion and acquiring opportunities to boost adidas member pool
  • Contribute towards business opportunities that increase userbase, transaction volume and revenue for adidas core business
  • Assessing of marketing, managing process of projects, leading and facilitating business negotiation, mobilizing and coordinating internal resources and tracking performance or on-going projects
  • Develop strong relationships/partnership with key decision makers to understand the partner business strategies and needs, and deliver against business targets for membership overall objectives
  • Works closely and develops relationships with internal stakeholders across the business function to ensure project quality and identification of follow-up business opportunities
  • Creates and review performance presentations, proposals and internal business case development
  • Potential partnership resources, either brand or organizationssports, healthy lifestyle, KOLs, preferred .
  • Great execution capability for Partnership related activities or campaigns
  • Responsible for Partnership related KPIs tracking (new members, community active rate – TBC if there would be key cities’ community, sales contribution to total CRM Sales)

Qualification and Experience



  • Graduate’s degree in Marketing, Business or Economics or related fields
  • 10 years+ of experience in working with relevant experience in partnership communications and project management in sports industry, hospitality industry or financial industry
  • Experience and confidence dealing with high-level stakeholders and senior management
  • Excellent communication, interpersonal and presentation skills
  • Flexible and self-motivated, with capacity to multitask and prioritize, managing multiple projects with different teams and/or partners, meet tight deadlines and work under pressure in a high-paced environment
  • High degree of autonomy and independent judgement with excellent troubleshooting and follow-through skills
  • Proficiency in both Chinese and English.


  • Sports fan or sneakerhead preferred
  • Passion in sports
  • Fluency in Chinese and English
  • Proficiency with Microsoft Office suite
  • Knowledge and experience in membership, co-brand collaborations, and partnership strategies

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Strategy/Innovation 1

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  495298
Date:  Mar 13, 2023