Senior Manager VM & ISC

Purpose & Overall Relevance for the Organization:

  • To develop, and drive the consumer experience visual merchandising direction for adidas China franchise doors in close collaboration with VM planning and regional VM teams
  • To support the marketplace team with flawless brand retail execution towards a consumer centric and sports authentic brand experiences


Key Responsibilities:   

New store openings

  • Drive and validate consumer journey for key must win doors
  • Lead x-functional conversation to align on the space/assortment allocation to each BU and category
  • Direct regional team on the execution and provide solutions and back-up plans when needed
  • Consolidate fixture and mannequin orders and validate

Key Campaigns

  • Follow VM planning tools to provide key door plans as an operation guide to regional VM teams for each campaign
  • Graphic/props order validation and consolidation against franchise operation standards
  • Retail visit upon each campaign launch

Key Projects

  • Lead and manage x-functional projects and communications
  • Drive process and progress
  • Be strategic, commercial and tactical focused
  • Manage contingencies

VM Trainings

  • Develop VM training tools and calendars for regional VM to execute
  • Partner with retail training team to provide support on seasonal styling and campaign support

Key Relationships:

  • Franchise Operation VM&ISC Director
  • Franchise Operation Team
  • VM Planning
  • Retail Marketing
  • Regional VM
  • Regional ISC
  • Regional FROD
  • Retail Training
  • Brand Activation
  • External agencies


Requisite Education and Experience / Minimum Qualifications:


Professional background / Experience

  • At least 6 years visual merchandising experiences with sports brands or fashion retail brand
  • Strong organization skills and flexibility.
  • Good communication skill.
  • Good interpersonal communication skill.
  • Good understanding of retail business.
  • Fluent English.
  • Team leader and player.
  • Bachelor’s degree or above
  • Strong PC skills.
  • Willing to travel frequently


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager VM & ISC

Brand:  adidas
Location:  Shanghai
TEAM:  Sales
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  343174
Date:  Dec 26, 2021