Senior Digital Creative Designer

Senior Digital Creative Designer, GCA Studio A

General Purpose

As a Senior Designer Digital Creative at adidas you are accountable for a wide range of digital concepts and solutions. You will be leading digital creative projects from concept to completion - following the global brand direction, style guides and tone of voice policies for adidas. You will work with the creative team - including copywriters, designers and producers - as well as all strategic stakeholders. Additionally, you manage a team of designers within China Studio A to create industry leading concepts. You are responsible for sharing templates and best practices and educating teams on responsive and effective direct marketing communications.



Key Responsibilities 

Scope:  Accountable for delivery of a wide range of creative digital concepts and solutions


Digital Creative Concepts and Solutions

  • Lead the delivery of design and art direction for digital campaigns, projects and toolkits for China Digital, BUs and Global Stakeholders.
  • Contribute to the design and art direction for digital campaigns and creative concepts.
  • Lead the creative digital concepts from ideation to final execution.
  • Collaborate with digital creative experts, freelancers and agencies ensuring efficient delivery of digital creative assets and augmenting internal competencies with external input within your scope of responsibility.
    Creative Standards
  • Follow creative reviews and ensure the brand is represented consistently across all design and visual content deliverables within your scope of responsibility.
  • Drive continuous improvements and elevation of digital design and art direction deliverables within your scope of responsibility.
  • Keep up to date with trends in digital technologies and digital design practices and train the team.
  • Drive the creation of China-focused digital creative guidelines and their implementation through templates and toolkits, while ensuring global consistency and raising the quality of execution.
  • Collaborate with your global and regional hubs counterparts to contribute to the digital creative community by sharing and incorporating best practices.
    Creative Consultation & Collaboration
  • Consult major stakeholders on digital design and provide examples of innovative solutions for new digital creative concepts.
  • Present your designs and concepts to major stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for consumer, business and the brand.
  • Understand business needs and collaborate with the digital key briefers and partners and marketing teams to create effective digital design solutions.
    People Management
  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and Global / China Studio A Digital department objectives.


Key Relationships:

  • Global Studio A 
  • China Studio A - Project Management Team, Operations, Mass Production 
  • Digital Design Community (UX, UI, Digital Design, Content Publishing)
  • China Digital Teams
  • China / Global Brand and BU Organization
  • Digital Analytics Teams
  • External agencies and vendors



Education & Experience

  • Degree with focus on Design and related areas
  • 8+ years of experience as a Digital, Interactive and/or Visual Designer
  • Experience working with brands developing creative solutions on a global level
  • Experience in design industry and ability to predict future trends
  • Experience developing successful concepts and working in collaborative multi-functional teams
  • Knowledge of Brand Marketing content delivery needs, solutions and processes
  • 3+ years of experience in leading a team
  • Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Capacity to establish mid and long term plans, drive execution and analyze results
  • Consistency across designs while maintaining a creative approach
  • Creative and energetic team player who has a passion for creative design & copywriting
  • Strong ability to develop influential and collaborative relationships with the Group
  • Good people management skills are required
  • Broad understanding and passion for the sports industry
  • In-depth knowledge of art direction and concept development.
  • In-depth knowledge of photography and videography techniques.
  • In-depth knowledge of Digital/Mobile Marketing
  • Solid knowledge of HTML & CSS
  • In-depth knowledge of the Adobe Creative Suite
  • Fluent Mandarin & English skills both verbally and written

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Digital Creative Designer

Brand:  adidas
Location:  Shanghai
TEAM:  Digital
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  468028
Date:  Sep 10, 2022