Purpose & Overall Relevance for the Organisation:

• To drive profitable and sustainable market share growth within the defined digital eMarketplace key account, through driving the sell-in and sell-out of the defined Adidas brand product selection, whilst optimising key brand digital KPIs

Key Responsibilities:

• To drive the development of a Strategic Key Account Plan for the defined digital account
• Working with the Cluster & European Digital Partner Commerce (DPC) teams, develop and negotiate a Digital Joint Business Plan with the account & track progress on a monthly basis
• To sell-in the defined product assortments to the account & agree on sell-out targets, formalised in combination with Account Marketing Plans – in collaboration with the account marketing lead & account director
• To drive sell-out and order book conversion continuously, ensuring reliable and cost efficient supply for the account
• To regularly measure progress across the following key KPIs: Net Sales, Standard Margin, Profitability, Share of search, Availability, Orderbook conversion, Range efficiency, Stock turn, Market Share evolution, PDP views, CVR, CTR, Impressions etc.
• To represent the brand as an ambassador across all functions externally and internally
• To monitor and report on the digital key account and competitors’ activities and propose/initiate/drive necessary actions 
• To provide accurate plans and forecasts on customer performance
• To ensure customer compliance with commercial, legal & brand agreements
• Coordinate subsequent implementation of product range decisions and continuously monitor the on-site assortment across key KPIs e.g. availability, out-of-stock rate – proactively actioning where opportunities arise
• Execute Digital Shelf optimization initiatives based on solutions developed by DPC in close collaboration with the account’s digital team
• Enhance the visibility of the Adidas brand across the defined Digital Key Account, tailoring to maximize impact based on the respective specific consumer journey
• In partnership with EU DPC Analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account
• Updating key internal stakeholders through regular Key Account Business Reviews
• Together with Europe DPC Partner Development, prioritize key digital acceleration initiatives to achieve JBP targets
• Lead Digital Shelf optimization initiatives in close collaboration with the account’s team
• In partnership with Europe DPC Analytics, measure & accelerate key performance metrics and quantify commercial impact based on enhancements

Key Relationships:

Key Account Sales, Advertising, Marketing & Operation teams, EU & Global DPC, EU Partner Program, EU Brand Teams, Wholesale sales, Customer Service, Supply Chain, Finance

Knowledge, Skills and Abilities:

• Understanding of how to accelerate and optimize our brand performance within a digital eMarketplace retailer’s platform
• Quantitative mindset, proficient in MS Excel, ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
• Ability to convince and motivate people on different seniority levels and communicate progress & change
• Ability to work effectively and under pressure within an international team environment
• Strong industry knowledge, across divisions of footwear, apparel and accessories/equipment
• Strong cross functional experience across marketing and sales
• Highly motivated, with the ability to work in deadline driven environment
• Results driven personality
• Solution-oriented with a focus on achieving results. Great attention to detail
• Outstanding analytical and problem-solving skills
• Keen interest & knowledge in digital and of the sporting goods industry
• Fluent English is necessary

Requisite Education and Experience / Minimum Qualifications:

• University degree is preferred
• Proven experience within a Key Account Selling Environment

•    Experience working with leading global eMarketplace platforms

• Experience in E-Commerce   – ideally both with an eMarketplace and within a brand

• Experience and exposure to ecommerce UX and site optimisations, improving visibility and sales.
• Experience working with pan-country teams and accounts & understanding how to tailor our brand approach to each locale
• Sportswear industry experience is a plus
• Knowledge of local E-Commerce landscape