Senior Specialist, Visual Merchandising, Brand adidas (1year contract)

Purpose & Overall Relevance for the Organization:

Enhance consumer journey and drive sell-through by implementing the excellent VM execution to stores in line with global VM guideline


Key Responsibilities:

  • Provide VM Guide to store staffs for the monthly campaign and global merchandising concepts
  • Localize global VM guide and train store staffs with it
  • Plan and execution for VM flipping for key stores, store opening and renovation
  • Visit stores regularly to check store environment and keep updated with market trend
  • Monitor VM execution photos and give feedbacks to store staffs and outsourced VM agencies
  • Retail space management (e.g: space allocation for monthly campaign/ SKU capacity check and update)
  • Provide input for Interior fixture and VM props order list
  • VM execution report
  • Communication with Global counterparts
  • Outsourced VM agency management (e.g: training, arrangement of store rounding schedule)
  • MWB (Marketing Working Budget) management
  • Relevant KPIs include
    • Sales / sq ft
    • Brand SOB by Key Account
    • Sell-through by Key Account
    • Conversion
    • VM Store Audit Score
    • Executional excellence

Key Relationships:

  • Peers reporting into Brand Activation Lead
  • Global VM Counterpart
  • Market Wholesale team
  • Market Retail team
  • Procurement team
  • Third parties (e.g. Outsourced VM agencies, etc.)
  • Knowledge, Skills and Experience:
  • Proven project management experience (Portfolio)
  • Technical skills (MS-office, Photoshop, In-Design, Illustrator)
  • Knowledge of branding, marketing, and Interior development / Critical thinking

Requisite Education and Experience / Minimum Qualifications: 

  • University degree in Design, or equivalent professional experience
  • Over 3 years of VM experience (preferably in the sporting goods industry)
  • Fluent in English
  • Fluent in local language (if applicable) preferred

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Specialist, Visual Merchandising, Brand adidas (1year contract)

Brand:  adidas
Location:  Seoul
TEAM:  Marketing & Communications
State:  11
Country/Region:  KR
Contract Type:  Temp
Number:  317735
Date:  Apr 8, 2021