Director, Strategic Planning, Business Development

Purpose & Overall Relevance for the Organization:


  • To support profitable and sustainable market share growth for all brands (adidas) in the Market by providing strategic insights through internal and external data synthesis, decision-support analysis and strategic planning processes.
  • Support the execution of the Korea priorities by working closely with the Korea BD and PMO team on key strategic cross-functional projects and initiatives.


Key Responsibilities:  


Strategic Planning process:

  • Drive the global and local Strategic Business Planning (SBP) process (e.g., document development, local alignment, global submissions, communication packages), for the future 2-5 year period.
  • Within the mid- and long-term ambition of Korea’s strategic gameplan to win customers, consumers and marketplace, develop and support driving the Strategic Plan/ Priorities across Brands, Channels and enabling functions as well as developing yearly priorities.

Data driven Decision making support:

  • Develop financial and quantitative models relevant to strategy planning (e.g., business simulation, revenue projection, market share development, financial statement analysis).
  • Synthesize data and prepare analysis to support senior management decision-making on priority topics (typically working cross-functionally) – scorecard, priority results, priority roadmap


Strategic documents development:

  • Develop strategic presentations and business planning documents to Senior Leadership Team.
  • Drive the development of executive level presentations and reports.


Korea Transformation:

  • Drive the execution of Korea transformation plan supporting the Mono channel with strategic approaches and frameworks for Decision making.
  • Support on planning thought process and strategic approach to growth journey for mono-transformation and be a sounding board to the channel partners.


External consultancy and research:

  • Support strategic thought process for external research activities, including agenda-setting, consultant selection and research planning.


Special projects:

  • Engage on regular and ad-hoc major cross-functional projects, esp. at strategic development stage (workshops, individual briefings


Key Relationships:


  • Senior Leadership Team of adidas Korea
  • Sales Director (and Sales Management Team)
  • Brand Director (and Marketing Management Team)
  • Global Sales Strategy and Business Development team




  • Proper management of SBP process and deliverables
  • Quality of market and competitor data reporting
  • Quality of data analysis
  • Effectiveness and impact of external research projects
  • Overall business impact


Knowledge, Skills and Experience:


  • Experience with a global apparel / consumer goods brand-retailer or Consulting
  • Experience in working closely with middle and senior leaders across functions
  • Strong analytical skills, problem solving skills and communication skills
  • Project management experience
  • Expert Power Point user, Expert Excel user, Thinkcell or visualization tools familiarity


Requisite Education and Experience / Minimum Qualifications:  


  • Minimum 7-9 years of general business experience (ideally in more than one business function); equivalent experience in management consulting firm with strategic planning experience
  • University degree or above; MBA or other business-related qualification preferred
  • Open mind-set, curiosity, continuously challenging the status-quo
  • Passion for sport/sporting goods industry
  • Fluent in English and local language (good to have)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director, Strategic Planning, Business Development

Brand:  adidas
Location:  Seoul
TEAM:  Sales
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  511603
Date:  May 17, 2024