Manager, BU - Football Apparel, Brand adidas

Purpose & Overall Relevance for the Organization:


  • Drive the success of the adidas Football category business within guidelines set by Global BU


Key Responsibilities:

  • Execute the seasonal Go-To-Market process and calendar milestones for the respective category in Korea.
  • Define an effective Market Category Range that allows Clusters to maximize their opportunities.
  • Drive decision making through data analytics & category tracking paired with consumer trends and market opportunities.
  • Facilitate efficient communication with respective Cluster and Channel stakeholders, to enable executional excellence as well as driving upwards communication to Global stakeholders.
  • Work closely with Brand Activation, Omnichannel & Membership teams to ensure executional excellence of Category activations & Key Moments to drive Full Price Sell-through
  • Review Seasonal Volumes across the Business segments and action against.
  • Responsible for the managing respective category business incl. setting forecasts, local prices, size range, RID and Sell-through.  
  • Define channels allocation for global allocated products.
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, ARP, MG, etc.
  • Category interface between Global BU, Market functions, and channels(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Responsible for sample ordering for categories in charge
  • Manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS
  • Monitor systems and file management for categories in charge: Master Range File, HUB, DMT & RMA
  • Contribute to the development of business Mid – Long Term division plan in alignment with global vision.



  • Category NS, Go-in Margin
  • Sell-out
  • Forecast & data accuracy
  • NPS
  • Achievement of key SBP initiatives


Key Relationships:

  • Market Brand P&I, AP, MOPS, Brand Activation, Sports Marketing
  • Market PMO, Finance(Demand Planning), SCM
  • Market Channels
  • Global BUs


Knowledge, Skills and Abilities:

  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication or sales experience;
  • Result-oriented; Strong numerical / analytical skills;
  • Willing and able to travel on a regular basis.
  • Must have the ability to influence others within organization
  • Effective presentations to large audiences
  • Advanced user of MS Office suite of products
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.
  • Fluent communication skills in both English and Korean
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)


Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business/Marketing Management preferred.
  • At least 5 years of product merchandising or retail merchandising experience with a recognized top tier brands.
  • Sporting goods industry experience required
  • Passion for sports and belief that through sports we have the power to change lives

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, BU - Football Apparel, Brand adidas

Brand:  adidas
Location:  Seoul
TEAM:  Marketing & Communications
State:  11
Country/Region:  KR
Contract Type:  Full time
Number:  509327
Date:  Apr 20, 2024