Purpose & Overall Relevance for the Organization

MEMBERS FIRST is one of the key focus areas of our corporate strategy, and the market Membership Team is central to embedding and executing this strategic program. The objective is to transform the successful membership initiative to market-wide global program at scale, fuelling the company’s growth ambitions. The program drives engagement and loyalty through constant innovation and carefully curated value proposition aimed at exciting, engaging, and satisfying our key consumer groups.

Key Responsibilities

Strategy

• Develop and implement new member acquisition strategies
• Create program management principles for driving membership rollouts
• Collaborate with cross-functional teams and external partners to drive membership growth
• Plan and execute the global membership program rollout in Korea

Member Growth

• Develop and implement channel-specific playbooks for membership acquisition
• Identify partnership opportunities outside the existing eco system to drive member growth
• Review existing membership acquisition framework to identify opportunities for improvement
• Lead membership acquisition initiatives in adidas Korea membership playbook

Program Management

• Manage all membership program rollouts in Korea
• Coordinate with the global team for rollout planning and deployment
• Lead development frameworks for membership integration with 3rd parties, supporting both business and technical discussions
• Lead and ensure timely delivery of all membership-related projects in high quality
• Serve as the Subject Matter Expert on membership systems, platforms, rollouts, and capabilities

Systems and Processes

• Establish KPIs with the membership planning and performance, analytics team to ensure proper measurement
• Understand membership program setup, CRM systems and tools, analytics tools, and 3rd party integrations
• Track and adhere to the budget for relevant categories
• Support business cases for membership projects with clear rationale
• Stay updated on industry best practice to enhance member growth efficiency

People Management

• Lead the membership program management function
• Implement best practices within the pillar and share them with the team
• Collaborate with cross-functional stakeholders to drive member growth and program

Knowledge, Skills and Abilities

• Fast learner with a proactive working attitude and a growth mindset
• Excellent project management skills and experience in business development, digital, and technical project delivery
• Ability to handle ambiguity and untangle complex situations into actionable activities
• Solutions-oriented approach and entrepreneurial mindset
• Strong interpersonal skills - communication, influencing, stakeholder management, especially when interacting with different business levels
• Good numerical and analytical skills
• Ability to work in a fast-paced multicultural environment

Qualifications

• Degree in Business Administration, Marketing, Economics, IT or related fields
• 10+ years of progressive experience in Marketing, CRM, Membership, Loyalty Programs, eCommerce, Business Development, or Digital project delivery experience
• Strong business development, partnership, and project management experience
• Experience leading teams with a focus on people development and empowerment
• Understanding of the Korean consumer behaviour and the digital landscape
• Experience managing complex processes, involving multiple teams in different time zones
• Excellent communication and negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels, both in person and remotely
• Exceptional verbal and written communication skills in both Korean and English