Assistant Manager Brand Communications, adidas Sportswear

We are seeking a young & dynamic Assistant Brand Communication Manager with Branding focus to join our marketing team. Direct reporting to the Director of Brand communication Sportswear & NEO, the ideal candidate will be responsible for supporting development of digital marketing strategy and conversion strategy to accelerate campaign & products demand & sell out across omni-channel.

The candidate will have high exposure of working with BU, digital team, CRM, E-commerce team to drive campaign conversion and product conversion.

This role’s performance will be monitored as sell through indicator and campaign performance indicator.


Key Responsibilities:

  • Independently develop and execute digital marketing strategies to increase product awareness, drive online traffic, and generate conversion.
  • Develop demand generation strategies to drive franchise & ever green product demand.
  • Develop conversion strategies to drive franchise & ever green product sell out.
  • Manage all digital marketing channels, including display media, social media, search engine and other consumer touch points.
  • Analyze data and insights from digital marketing campaigns to identify trends, evaluate performance, and make data-driven recommendations for improvement.
  • Optimize digital marketing campaigns to maximize ROI, improve conversion rates, and drive revenue growth.
  • Collaborate with cross-functional teams, including marketing, sales, and creative, to align digital marketing efforts with overall business goals and initiatives.
  • Stay updated on industry trends, emerging tools, and best practices in digital marketing, and provide recommendations for incorporating them into our strategies.
  • Conduct market research to understand the competitive landscape and customer segments, and develop targeted marketing campaigns based on insights.
  • Monitor and report on the effectiveness of digital marketing efforts using various analytics tools and platforms, and present findings to stakeholders.
  • Support Social functional lead of social related workstream.
  • Support Social functional lead operating brand's social media calendar to grow social equity over time.


  • Prerequisite experience in the field of Digital Marketing, EC marketing, Communications.
  • 4+ years of experience in relevant function proven successful track record serving lifestyle/FMCG brand. Prefer brand in-house experience.
  • Hands-on experience with brand communications in either an agency or in-house
  • Proven ability to deliver high-quality marketing campaigns with strong sells result
  • Highly sensitive with data to spot new opportunity when working with data pool.
  • Strong written and verbal communication skills in English & Chinese, be presentable under pressure in front leadership team.
  • Ability to work independently, collaboratively and under tight deadlines.
  • Ability to work with cross functional team to jointly drive results.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Brand Communications, adidas Sportswear

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  500990
Date:  Feb 12, 2024