Director BU Outdoor

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

 

Execute category range plans in GCA within guidelines set by Global BU.

 

KEY RESPONSIBILITIES:

 

  • Validation of local category range within the country RA based on the GCA  proposal for relevant category(s).
  • Work with relevant BU to understand category seasonal strategy/priority/insight
  • Keen understanding of the GCA market landscape and specific category consumer for defined scope.
  • Handover category range plan to Range Planning and Range Architecture Team for relevant category(s).
  • Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
  • Work within E2E calendar timelines & deliverables:
    • Set country/cluster prices in local currencies, ensuring pricing harmonization
    • Set volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy
    • Sample set needs feedback and sample ordering (pre-sell / SMS)
    • Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT
    • Local article management + SMUs briefs to GCA as needed/approved
  • Define customer segmentation; Ensure deviations approval on segmentation
  • Collation of market landscape and competition intelligence (category level).
  • Article selection/ validation for AP into store format framework according to BU range segmentation (width only)
  • Mandatory Range guidance and review per segmentation guidelines
  • Receive, Represent & deliver Category presentations at VHO Download, Business Review, Quarterly Range Handover, BMW, KA Pre-lines, Trade Meeting
  • Work with Brand Comms / Activation teams on seasonal category brand calendar
  • Prepare & Execute Commercial meeting, Pre Buy, Final Buy, etc based on the aligned deliverables(TBD)
  • Deliver update on 2020 category strategic plan,   Support IBP/ SBP process, review performance and ensure consistent evolution of quality of output.

 

 

KPI’s:

  • Category NS, Net margin (country)
  • Sell-out (country), Category Comp growth
  • Compliance to range guidance & segmentation
  • Compliance to price corridor
  • NPS
  • Market share

                                             

KEY RELATIONSHIPS:

  • GCA OMB, PS, Comms teams
  • CCS team
  • Channel A.P, Channel Sales Team
  • Global BU Teams

 

KNOWLEDGE, SKILLS AND ABILITIES:

At least 3 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical / Analytical skills; Willing and able to travel on a regular basis

Industry: Preferably in retail/apparel/ FMCG/Sport

Exposure: Retail / FMCG / Fashion

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

 

Degree in Business/Marketing Management preferred.

 

IT

  1. Outlook: Intermediate
  2. Word: Advanced
  3. Excel: Advanced
  4. Powerpoint: Advanced

 

Language Skills

English: Advanced

Local Language: Fluent

 

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director BU Outdoor

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  512284
Date:  Sep 29, 2024