Director Category Management, Originals APP 1

Purpose & Overall Relevance for the Organization:


  • Lead adidas China Originals Apparel & Accessories business and merchandising team.  Drive strategic and sustainable category business growth in line with global Original’s long-term strategy


Key Responsibilities:


  • Obtain and deliver consumer insights into the global process to deliver local relevant products
  • Contribute to the development of business Mid – Long Term division plan in alignment with global vision
  • Own and deliver the GCA seasonal GTM strategy against business priorities and lead merchandising team to bring strategy to life
  • Responsible for the business success of the category incl. defining product segmentation, range selection per channels, forecasting, pricing, monthly flow, local products creation briefing etc.
  • Continually monitor and analyze category range and sales result , share with global and cross-functional partners, to create synergies and drive productivity & profitability
  • Act as GCA category interface between Global BU, GCA functions, and country cluster (business opportunities, commercial input process, SMU’s, business performance tracking, market trends/insights, category plans, etc.)
  • Manage, develop, coach and motivate team / direct reports, leading by example.
  • Drive performance and development culture



  • Category NS, Net Margin and Contribution across GCA
  • Sell-out
  • Forecast & data accuracy
  • Market share
  • Achievement of key SBP initiatives


Key Relationships:


  • Global CTC ( Concept-to-Consumer) and Product Marketing Teams
  • China Channels/Buying Teams
  • GCA CTC team
  • CCA ( Creation Center Asia)
  • GCA Brand Activation
  • GCA Demand Planning/Finance


Knowledge, Skills and Abilities:

  • Expert understanding of China and Asian markets’ consumers, accounts, economic environment and commercial needs and ability to interpret insights against strategy
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions
  • Distinct track record of success and high-level Category Management & Merchandising knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Ability to manage, coach and mentor team and peers
  • Solution- driven, results-oriented mindset
  • Positive and organized work ethic, ability to organize teams and processes cross functionally
  • Strong team player with high level of integrity & attention to details



Requisite Education and Experience / Minimum Qualifications:

  • 8-10 years of experience in Category Management/product required.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
  • Sporting goods industry or Lifestyle Fashion industry experience required
  • Has lived and worked in different cultures or has substantial experience working in international teams
  • Passion for sports and belief that through sports we have the power to change lives
  • Fluent in English
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), PowerPoint, etc
  • Willingness to travel up to 10% of time



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Category Management, Originals APP 1

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  500574
Date:  Apr 1, 2024