Purpose & Overall Relevance for the Organization: 

Develop, drive and deliver the strategic business plan for the SPW FTW business throughout GCA 

He/she will achieve this mission by: 

• Creating & executing GTM plans for the Business Unit SPW FTW 

• Driving, planning, organizing and implementing creation process end-to-end, from conceptual stages through product life cycles to optimize profit and meet market demands.   

Key Responsibilities:  

Marketing: 

• Drive & develop 3-5 year SPW FTW category plan based on overall adidas SBP process (in collaboration with Global) 

• Provide BU leadership within SPW FTW category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP 

• Deliver financial expectations set out in the SBP / IBP across all channels and countries 

• Set & monitor GCA pricing corridor for SPW FTW category range, in partnership with FOS, FCC and VR team 

• Define & implement GCA channels allocation for global allocated products 

• Define SPW FTW category CI and lead the communication with Global BU to get GCA needs prioritized 

• Deliver powerful, compelling, commercial, viable range/concept selection for GCA to support the overall brand strategy, purpose & direction 

• Define SPW FTW category MWB and allocation by key concepts with GCA Brand Marketing 

• Responsible for SPW FTW category forecast within IBP, all channels 

• Lead all creation needs, validate SMU requests for GCA and leverage CCS to fulfill GCA needs to support the SBP 

• Create and Own Seasonal Marketing calendar 

• Take responsibility for Sell-through of the SPW FTW category across GCA, develop performance tracking dashboards and share update with Global BU 

• Approval of country corrective deviation plans – if required 

Creation: 

• Create and influence strategic category direction for SPW FTW, proactively set range direction with guidance and alignment from Global BU’s and GCA Brand Director 

• Identify new business opportunities to drive innovation and/or commerciality 

• Show full understanding and drive the product creation process from Product Management to Design  

• Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence 

• Prepare a consolidated detailed view of ranges and designs and business related topics - with respective audience in mind - by using relevant structure and content 

Leadership: 

• Drive performance and development culture through #MYBEST 

• Drive employee engagement, leading by example 

• Identify and develop high-potential talents, to fuel the team's succession plan 

• Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team 

• Manage allocated SPW FTW category OPEX & T&E to fulfill business priorities 

KPI’s: 

• Market P&L for SPW FTW (NS, Std Margin, Contribution) 

• Sell Out all channels 

• 3-5 year SPW FTW category plan: achievement of key initiatives 

• Brand & key categories NPS 

• Execution excellence in brand concepts/stories 

• Market share 

Key Relationships: 

• Global BU SPW FTW 

• Global BU team 

• GCA BU FOS, FCC & VR team 

• GCA Brand Marketing 

• GCA Product Planning & Operations 

• GCA PMO 

• Omni-Channel Buying 

• Product Sales 

• Demand Planning, SCM, Finance (marketing ROI) 

• Creation Center Shanghai 

Knowledge, Skills and Abilities: 

• Ability to develop and implement strategy 

• Proven leadership and management abilities especially in managing a diverse team (incl. remote management) 

• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.  

• Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge 

• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) 

• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.  

• Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs 

• Thorough understanding of SPW FTW market and passionate about SPW sports and culture 

• In-depth knowledge of SPW FTW products 

Requisite Education and Experience / Minimum Qualifications: 

• 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.  

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred 

• Previous experience in managing a global matrix organization required  

• Sporting goods industry experience required 

• Fluent in English 

• Fluent in local language (if applicable) preferred 

• Has lived and worked in different cultures or has substantial experience working in regional teams 

• Willingness to travel upwards of 20% of time