Director Product Marketing, ORI & BB APP

Purpose & Overall Relevance for the Organization:

Recognize sport and consumer insights

Heavily influence category direction and drive its implementation

Execute strategies to tactical plans

Steer a cross-functional product creation team to deliver the category vision

Lead and develop the category team


Key Responsibilities:

  • Manage a team and develop their functional and social skills using available resources to create a top performing team
  • Set and manage strategic category direction; ensure cross-functional alignment
  • Identify new business opportunities to drive innovation and / or commerciality
  • Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
  • Have full understanding of the product creation process to drive it forward
  • Be a role model for all team members in regards to strategic direction and the product creation process
  • Show leadership through living the brand values while fostering a performance culture
  • Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process  
  • Challenge the cross-functional team to ensure creation of industry leading products
  • Analyse and report category business performance to ensure achievement of category KPIs
  • Positively represent the category both internally and externally  
  • Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
  • Be a competent partner for category and ranging discussions with markets and retailers
  • Define projects to optimize category performance and steer to conclusion
  • Build an understanding of product information systems and the interlinking functions – clarity on respective timelines                      


Key Relationships:

  • Steer a strong relationship and ensure constant dialogue/feedback with
    • Your category across all functions, other categories and creation centers (if appl.)
    • Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)
    • Markets and relevant key retailers


Knowledge, Skills and Abilities:

  • Manage a team to create industry leading products
  • Inspire, coach and lead; set framework for performance and growth
  • In-depth knowledge of respective product category
  • Analytical skills, be solution driven and result oriented, strong business orientation
  • Ability to thrive in a fast paced environment
  • Strong communication skills
  • Lateral thinking and challenge status quo
  • Profound consumer, market and retail knowledge especially in regards to different needs of different regions within GCA
  • Step up to conflicts and work towards a diplomatic solution
  • Execute change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Ability to travel
  • Passion for sports


Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 8 years Product Marketing experience with APP, ACC or comparable background
  • First experience in managing and developing direct reports
  • Strong leadership skills
  • Experience in trade or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs)

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Product Marketing, ORI & BB APP

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  513246
Date:  Jul 4, 2024