Director Sports Marketing, Running & Outdoor

Purpose & Overall Relevance for the Organisation:



Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World.


He/she will achieve this mission by:

  • Creating Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
  • Constructing an annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
  • Consistently and creatively communicating brand messages, values, and image
  • Developing and optimizing partnerships within GCA


Key Responsibilities:



  • Develop sports marketing strategies and plans for running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
  • Develop comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g., Player Retainer fees, player bonus, product costs, federation sponsorships fees, junior development programs, etc.)
  • Working with Product & Marketing teams, support all major product initiatives via Player validation, Social Media, Events, etc.
  • Develop and drive unique marketing activities that support the business goals
  • Manages product and service plans and leads team to provide world class/best in class service to assets



  • Develop and manage Sports Marketing Working Budget for assigned category
  • Control and maximize the use of MWB and T&E budget within the approved levels.
  • Focus investments around highest ROI or Brand value


System and Processes

  • Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
  • Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
  • Develop the procedures and systems to control and track the distribution of promotional products



  • Effective use of assigned budget
  • Manage execution and close year at budget
  • Brand value index for Tour is increasing


Knowledge, Skills and Abilities:


  • Fluent in English & Mandarin


Requisite Education and Experience / Minimum Qualifications:


  • 12-15 years of experience in marketing required.
  • Bachelor degree required and advanced degree in business or related fields preferred
  • A passion for and an understanding of SPORTS
  • Strong communication, influence skill and leadership
  • Good analysis and computer skill
  • Microsoft Office: Advanced
  • English: Advanced
  • Local Language: Fluent

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Director Sports Marketing, Running & Outdoor

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  508613
Date:  May 3, 2024