Purpose & Overall Relevance for the Organization:

DRIVE category business success within guidelines set by Global BUs and inline with SBP

Key Responsibilities:  

• Support the development of the category FTW across GCA inline with Global direction and local needs. Be the category and consumer expert across GCA.
• Define the category range within guidelines by Global BU, incl. inline, promo, SMU, Local Creation
• support the creation of the category Marketing Calendar and the GTM plan by key concept in collaboration with GCA Brand Comms.
• Support Category Director in communication with Global BU for GCA category FTW (business opportunities, commercial input process, SMU’s, KA SMU’s etc..)
• Key contact to GCA OMB team on category FTW specific topics
• Secure the business through relentless analysis of the Top Sellers by channel, gender, product type, concept on a monthly basis and ensure like for like product is in every range plan
• Responsible for the business success of the category FTW incl. setting forecasts, prices, size range, RID and ABOs
• Category FTW analysis including sell-thru, forecasting, pricing corridor compliance, etc.
• Key contact to GCA OMB teams for FTW assortment planning, etc…as well as sales teams
• Play a supporting role in seasonal brand and channel handover milestones to ensure strategy and product is fully understood
• Effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global.
• Work with Category Director, BA and channels to provide input to global for the market specific requirements and market feedback around range architecture and allocation needs

KPI’s:

• Category NS, Net Margin, Go in Margin
• Sell-out
• Product Portfolio management
• Forecast accuracy

Key Relationships:

• GCA BA
• GCA MOPS
• GCA Finance
• GCA OMB
• Global BU
• CCS

Knowledge, Skills and Experience:

• Advanced category management knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods / kids industry preferred)
• Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
• Advanced user of MS Office suite of products
• Experience in both market and country/cluster organization preferred

Requisite Education and Experience / Minimum Qualification

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• 5-8 years of category management and/or sales, marketing experience
• Fluent in English
• Sporting goods industry experience required
• Fluent in local language (if applicable) preferred