PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.

KEY RESPONSIBILITIES:

• Develop in-store activation programs for yearly biz target with KPI setting and tracking.
• Lead and drive the cross-functional communication for alignment and execution.
• Support regional teams to initiate, communicate and implement the activations upon local priorities and demands.
• Coach and inspire team with creative ideas and open mindset. 
• Work with NTP to manage agencies on planning, execution & budgeting.

KEY RELATIONSHIPS:

• Marketing all functions
• Finance & Purchase
• One Operation Team
• Finance & NTP

KPI’s

• Sales and Traffic incremental vs benchmark numbers
• Target audience share

KNOWLEDGE, SKILLS AND ABILITIES:

• Good understanding on the sports industry and fashion industry
• Ability to drive activation calendar and run community events with consumer centric mindset
• Ideas focused, complemented with organizational and project management skills
• Creative and innovative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage)
• Minimum 5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area
• Preferably in retail/apparel industry
• Event agency working experience is a MUST
• Passion for sports & sports culture
• Fluent in Mandarin and English
• Result oriented and obsess in detail