Senior Designer Originals FTW

Purpose & Overall Relevance for the Organization:


Responsible for driving a creator culture to deliver against leading stories and product collections in the Originals Footwear segment. 

Be unapologetically consumer obsessed generating hyper relevant stories and products that excite the China and Asia Pacific markets. 

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market. 


Key Responsibilities:


Be a Consumer Obsession champion with a special emphasis on winning the China and APAC consumer

Extend Originals FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message

Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts

Design concepts and products that maintain consumer advocacy whilst delivering against the product brief

Be a creator and an innovator always exploring fresh executions and materialization

Motivate + lead fellow designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management

Present stories and ideas cross functionally with effectiveness to gain consensus

Always stay up to date on the latest trends both externally and internally

Be responsible to drive team members and work within the constraints of close to market dynamics and speed

Live the behavior philosophy of the brand built around creativity, collaboration and confidence




Key Relationships:


  • Design Director, direct Design reports
  • Product Marketing
  • Product Development
  • External Creative Resources (agencies, freelancers, photographers, etc)


Knowledge, Skills and Abilities:


Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization

Have key insights into Originals, sportswear, streetwear and the market landscape

Ability to excel and thrive in a team environment with a high level of diversity

Deep knowledge of footwear creation process and how cross functional members contribute

Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes

Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios

Knowledge of design, development and marketing processes with a passion for ideation sharing

Intellectually curious and always seeking the new


Requisite Education and Experience / Minimum Qualifications:


Bachelor or University Degree in industrial design or related educational experience and atleast 6 years related work experience on a managerial level

Experience in sportswear or streetwear footwear design with colors, materials and graphics experience being a preference

Cross functional expertise in addition to Design would be advantageous

IT: Superior experience in usage of all key design software and systems, expert in Design apps, plus excel, word, powerpoint and other systems or software that are impactful to conveying ideation visually

Excellent communication skills in English


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Designer Originals FTW

Brand:  adidas
Location:  Shanghai
TEAM:  Design
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  510559
Date:  Apr 22, 2024