Purpose & Overall Relevance for the Organization:

Responsible for driving a creator culture to deliver against leading stories and product collections in the Originals Footwear segment. 

Be unapologetically consumer obsessed generating hyper relevant stories and products that excite the China and Asia Pacific markets. 

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market. 

Key Responsibilities:

● Be a Consumer Obsession champion with a special emphasis on winning the China and APAC consumer

● Extend Originals FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message

● Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts

● Design concepts and products that maintain consumer advocacy whilst delivering against the product brief

● Be a creator and an innovator always exploring fresh executions and materialization

● Motivate + lead fellow designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management

● Present stories and ideas cross functionally with effectiveness to gain consensus

● Always stay up to date on the latest trends both externally and internally

● Be responsible to drive team members and work within the constraints of close to market dynamics and speed

● Live the behavior philosophy of the brand built around creativity, collaboration and confidence

Key Relationships:

• Design Director, direct Design reports
• Product Marketing
• Product Development
• External Creative Resources (agencies, freelancers, photographers, etc)

Knowledge, Skills and Abilities:

● Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization

● Have key insights into Originals, sportswear, streetwear and the market landscape

● Ability to excel and thrive in a team environment with a high level of diversity

● Deep knowledge of footwear creation process and how cross functional members contribute

● Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes

● Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios

● Knowledge of design, development and marketing processes with a passion for ideation sharing

● Intellectually curious and always seeking the new

Requisite Education and Experience / Minimum Qualifications: