Area:                                                                                   Greater China

Department:                                                                       Product

Direct Reporting Line:                                                     Reporting to:                                                                      SVP Product, GCA

Indirect/secondary reporting line:                                   NA

Location:                                                                                    Shanghai, China

GSMS Grade                                                                      M1

Purpose & Overall Relevance for the Organization:

• Act as BU Head by creating and executing GTM plans for the Business Unity to drive BU Kids and business success within guidelines set by Global BUs

Key Responsibilities:  

• Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
• Provide BU leadership within category (across all related functions & departments) on vision, strategic objectives/actions & financial targets as defined in brand SBP
• Responsible for BU category forecast within IBP, all channels.
• Deliver financial expectations set out in the SBP/IBP across all channels and countries.
• Define category CI and lead the communication with Global BU to deliver solution that address GCA needs.
• Define & implement category availability and pricing strategy across GCA country cluster & channels
• Deliver powerful, compelling, commercial, viable range/concept/key franchise selection for GCA to support the overall brand strategy, purpose & direction.
• Create and Own Seasonal Product plan and calendar, collaborate with Brand Activation to align prioritization of category and key concepts allocation.
• Lead all creation needs, validate SMU requests for GCA and leverage CCH & CCS to fulfill GCA needs to support the SBP. Effective application of speed to market.
• Take responsibility for Sell-through and sustainable lifecycle management of the category across GCA, develop performance tracking dashboards and share update with Global BU
• Approval of country corrective deviation plans – if required
• Drive performance and development culture through #MYBEST
• Drive employee engagement, leading by example
• Identify and develop high-potential talents, to fuel the team's succession plan
• Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.
• Manage allocated category OPEX & T&E to fulfill business priorities.

KPI’s:

• Market P&L for category (NS, inventory, Std Margin, Contribution)
• Sell Out all channels
• 3-5 year category plan : achievement of key initiatives
• Brand & key categories NPS
• Execution excellence in brand concepts/stories
• Market share

Key Relationships:

• MOPS, PMO
• Brand Activation, Omni-channel Buying
• Global BU
• Demand Planning, Finance (Marketing ROI), Supply Chain Management
• Product Sales (All Channels)

Knowledge, Skills and Experience:

• Ability to develop and implement strategy.
• Proven leadership and management abilities especially in managing a diverse ~10 people team (incl. remote management)
• Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
• Broad Brand management experience, with a distinct track record of success including expert Merchandising knowledge and trading mentality.
• Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
• Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs.
• Expert understanding of Asian markets’ consumers, accounts, economic environment, and commercial needs
• Act with agility without losing the strategic focus and ability to lead a team through ambiguity in fast-paced consumer goods market segment.  

Requisite Education and Experience / Minimum Qualification

• 12-15+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred

• Previous experience in managing a global matrix organization required

• Sporting goods industry experience required
• Fluent in English
• Fluent in local language (if applicable) preferred
• Has lived and worked in different cultures or has substantial experience working in regional teams
• Willingness to travel upwards of 20% of time