Senior Director Marketplace Strategy & Planning

Purpose & Overall Relevance for the Organization:


Lead the marketplace strategy and asset management teams to develop retail expansion and optimization strategy for China market; develop location assessment and store segmentation reflective of consumer behavior and linkage to cross-functional initiatives; track, plan, and manage budgets for store opening, closures, and remodels to ensure optimal marketplace coverage, including both Franchise and Own Retail store fleets.


Key Responsibilities:

  • Manage the retail expansion strategy team, monitor marketplace developments at a granular level in China market
  • Manage all Marketplace Transformation projects, such as new format strategy; work with cross-function teams to ensure the successful execution of related programs
  • As part of the strategic planning role, manage and track target setting for new big stores
  • Develop specific analytic approach and conduct advanced and technical data analysis
  • Manage PLM and BPM processes, customer store support scheme, Capex/Opex planning & compliance


SUB TEAM: Strategy & Key Cities

  • Global Key Cities performance tracking and quarterly reporting
  • Track Offline market capacity and marketshare at Regional, city cluster, and trade zone level
  • Define and communicate GCA Retail Guardrails & Positioning with BU/brand stakeholders
  • Set retail expansion / optimization strategy across range of adidas store formats
  • Run regular cross-functional store approval meeting and act as store approval gatekeeper
  • Source and maintain relevant up-to-date marketplace intelligence and data


SUB TEAM:  Franchise Store Planning and Asset Management


  • Track and forecast store opening progress by customer, and monitor compliance (store audit) with store opening/closure/relocation guidelines
  • Maintain franchise store tracking database (PLM), ensure usability and linkage with other business functions
  • Manage franchise store opening support budget (capex and opex)
  • Define, maintain and communicate investment guidelines for franchise stores
  • HQ programs mgt (Fleet Audit, Traffic counters, Design projects, RFID, Fixture recycling)




SUB TEAM: Mall Allocation & Own Retail Asset Management:


  • Define, maintain, and communicate  policies and procedures for assigning and allocating malls to franchise partners
  • Support customer account strategy for marketplace development
  • Manage/Report/Action on account compliance and manage dispute cases
  • Manage GCA and Global store approval (BPM) process for own retail stores, including openings, closures, renewals, and remodels.  
  • Manage own retail store development budget (capex)
  • Real estate Lease Management



  • Delivery of related initiatives and modules on-time and with high quality
  • Development of strong rapport with key stakeholders
  • Store opening and closure control KPI
  • Relevance of analysis, reporting and tools to business priority needs
  • User feedback on analysis, reporting and tools


Key Relationships:

  • Internal: Senior Leadership Team, Real Estate Team, Region sales and Key Account team, Finance,  Strategic Planning Team
  • External: External consultants or other data/information resources


Requisite Education and Experience / Minimum Qualifications:

  • 15+ years of general business experience
  • Experience in Business Strategy & Planning
  • Experience with a global consumer goods brand and/or modern retailer
  • Experience in working closely with senior management across functions
  • University degree or above in Math, Statistics or other quantitative subject
  • Advanced statistical methods and analytic techniques – experience with and expertise in:
    • Large dataset manipulation and data mining
    • Statistical analysis in business context: regression, predictive modelling, segmentation / cluster analysis, conjoint analysis etc.
    • Spatial analysis on GIS system is preferred
  • High proficiency or expertise with database, statistical and business intelligence systems (e.g., SAS, SPSS etc)
  • Solid business sense and critical-thinking ability – able to solve problems using both conventional judgment and ad-hoc analysis
  • Mature and credible interpersonal skills– able to quickly build trust and act as an influencer across the retail development team and related team
  • Willingness to learn – a drive to learn about all aspects of the business and develop general management competency
  • Fluent written and spoken English and Mandarin
  • MBA or other business- related qualification
  • Strong communication skills and influence skill




adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Director Marketplace Strategy & Planning

Brand:  adidas
Location:  Shanghai
TEAM:  Retail (Back Office)
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  504654
Date:  Feb 11, 2024