Senior Graphic Designer APP

Purpose & Overall Relevance for the Organization:

• Develop short calendars industry-leading creative graphic design solutions to extend the global adidas apparel collection (all categories) for the Greater China Area market and amplify the relevancy and desirability of adidas brand image, from sell-in to sell-out (consumer-facing)


Key Responsibilities:

• Lead the Graphic design creative development of concepts that extend adidas apparel product strategy with a clear focus on China market needs across sportswear, kids, originals and basketball categories in the Graphic COE (Centre of Excellence) team

• Develop consumer-centric creative graphic design strategies and solution-driven execution

• Collaborate with the Product Design team to ensure holistic storytelling

• Collaborate with cross-functional team members to ensure consumer- and brand-focus

• High-frequency communication to Germany HQ key graphic design team members to maximize harmonization between local product creation and global collection for sportswear, kids, originals and basketball

• Lead the execution of creative strategies to ensure end-to-end creative excellence from sell-in to sell-out (consumer-facing)

• Create together with the direct reports graphic designers highly relevant top-class graphic design solutions and ensure the accurate translation of those into tech packs, which include all relevant sketches, artworks, fit, material, color, and trimming information

• Follow up on creative strategy on strike off sample level and ensure maximum market and consumer relevancy

• Review and approve production stages of graphic design creative execution

• Maximize results within the given budget and timeframes

• Can-do mindset, seeking solutions driven within the complex multiple overlapping creation calendars with limited time and resource

• Present and communicate creative solutions with clarity, effectively selling ideas to a variety of stakeholders

• Identify opportunities for improvement and change and proactively initiate own proposals/projects

• Grow, mentor, and support the direct reports, leading creative leadership, influencing to the graphic designers

• Seek out new Graphic Design resources that can deliver world-class results


Key Relationships:

• Design Director, direct Design reports, Apparel designers

• Product Marketing

• Product Development, pattern maker

• Business Unit

• External Creative Resources (agencies, freelancers, ateliers, photographers, etc)


Knowledge, Skills and Abilities:

• Abode Creative Illustrator, Photoshop & other design apps: expert level required

• Strong visual conceptualization and verbal presentation skills with the ability to create and showcase impactful, exciting visual concept

• Strong knowledge of Graphic design for apparel products that must include a good level of understanding of apparel product graphic design, graphic executions, branding, font, typography, logo & symbols & icons, illustration, layout, colors and story telling

• Strong knowledge of apparel product range as a collection that must include a good level of understanding of overall apparel business strategy and ability to utilize vital insight with deep thinking

• Art Direction of photoshoots, pre-press reviews, and approvals are bonus

• IT skills: Excel, Word, PowerPoint: advanced /Outlook

• Language: English: excellent; Knowledge of Chinese is an advantage


Requisite Education and Experience / Minimum Qualifications:

• Under-graduate level Design education or a combination thereof

• Solid education and advanced experience in the creative development of communication tools

• At least 6-8 years experience in Graphic Design on a managerial level (team lead level) in the Graphic design/visual communication teams

• Graphic Design experience in the Sporting Goods/Fashion Industry will be an advantage

• Graphic Design experience in another industry requires assessing knowledge on the apparel/fashion trend, passion for sports and products, and interest in apparel and sports industries

• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)

• Passion for adidas and it’s mission

• Passion for sports, culture, fashion, design


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Graphic Designer APP

Brand:  adidas
Location:  Shanghai
TEAM:  Design
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  511826
Date:  Jun 26, 2024