Senior Manager Brand Planning

Purpose & Overall Relevance for the Organization:

  • Marketing Operation & Project workstreams management.
  • Marketing Expense management to ensure both marketing effectiveness & financial discipline.
  • Manage the development of the GCA calendar throughout the GTM process cross functions.


Marketing Project Management:

  • Cross-functionally coordinate with internal / external, local / global teams to ensure the high quality and timely project delivery.
  • Keep projects on track through clear task lists, issue tracking, status reports, and meeting notes
  • Manage the project roll-out with leveraging all internal / external resources.
  • Active participant in process improvements, providing recommendations and solutions with a continuous improvement mindset.
  • Support Marketing lead for slides creation & consolidation.

Marketing Expense (MaEx) Management:

  • Closely partner with Finance team on monthly tracking and analysis of Marketing Expense.
  • Support annual budget planning process


Marketing Calendar:

  • Manage and update GCA consolidated marketing calendar.
  • Seasonal calendar consolidation & sign-off globally & locally.




  • Compliance to MaEx guidelines
  • ROMI
  • Net Sales
  • Operating Profit


Key Relationships:

  • Brand Director
  • Brand Activations
  • Business Units
  • Finance
  • Global related functions


Knowledge, Skills and Abilities:

  • Excellent in PowerPoint
  • Strong planning, multitasking, attention to details and project management skills.
  • Good communication and stakeholder management skills.
  • Conflict resolution and problem-solving skills
  • Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment.
  • Be a team player with an open mind and not afraid of any challenges or failures.
  • Excel Savvy


Requisite Education and Experience / Minimum Qualifications:

  • Strategy Consulting background preferred
  • 8+ years of experience
  • University degree or above
  • Fluent in English


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Brand Planning

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  513145
Date:  Jun 26, 2024