Senior Manager FRS Retail Operations, TS


Purpose & Overall Relevance for the Organization:

Play a critical role to drive brand direction, customer business growth; Ensuring proper execution of established policies, procedures, initiatives, and directives.




  • Plan district objectives with account sales team;
  • Plan regional objectives with Senior Director Retail Operations
  • Plan actions plans to reach targeted KPI’s
  • Plan retail relevant strategies and projects to drive market share and retail excellence


  • Take full ownership of the region and its commercial success through cooperation with account sales team
  • Plan and prioritize efficient store visits to strengthen brand stand execution in store
  • Manage delivery of retail KPIs and financial KPIs (qualitative and quantitative) in customer
  • Ensure proper in-store Brand execution, according to established standards and directives, in all stores within customer
  • Pro-actively analyze sell-through figures and develop action plans with regional ops team to achieve productivity target
  • Develop and roll out retail operation tools to maximize operation efficiency
  • Enhance connection with FRS customers operation HQ

System and Processes

  • Manage retail KPI’s and tracking/reporting systems
  • Ensure operational system efficiency and training

People Management

  • Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
  • Ensure compliance to established HR policies and procedures
  • Coordinate with HR on relevant HR projects like internal referral, performance review, succession planning, etc.
  • Deliver HR relevant KPIs such as filling rate, attrition rate, personnel cost and productivity etc.

Training and Development

  • Identify and recommend training & development needs for customer’s store 
  • Ensure quality & efficiency of training within customer’s store




  • Operational KPIs (Net sale and retail formula)
  • In-Store Consumer Satisfaction
  • In-store retail excellence execution



Knowledge, Skills and Abilities:

  • Excellent planning & organizational skills
  • Strong management skills
  • Excellent interpersonal/communication skills
  • Results oriented
  • Consumer service oriented
  • Team player
  • Able to multi-task



Requisite Education and Experience / Minimum Qualifications:

  • Minimum 5 years’ experience in regional management
  • Minimum 8 years’ experience in a retail multinational company
  • Bachelor’s degree required and advanced degree in business or related fields preferred
  • Strong experience of people and retail operation management
  • Fluent in English and Mandarin
  • Strong presentation skills

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager FRS Retail Operations, TS

Brand:  adidas
Location:  Shanghai
TEAM:  Retail (Back Office)
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  509247
Date:  May 17, 2024