Senior Manager Marketing Community, RN & OD

Develop, support and manage key initiatives across the SPOMA Community function to achieve GCA’s top SPOMA priorities


He/she will achieve this mission by:

  • Driving and guiding initiatives on Running and Outdoor community in planning, execution and tracking of projects with specific emphasis on grassroots platforms to connect with our target consumers
  • Providing deep-dive support on select SPOMA Community initiatives with value-added analysis
  • Communicating with GCA SPOMA management regarding initiative progress, risks, and recommended future actions


Key Responsibilities:


  • Coordinate and manage initiative development, planning and prioritization processes across Community RN & OD and cross functional stakeholders
  • Engage with SPOMA leadership team & aChina senior management to identify priority initiatives and formulate key action plans to execute
  • Drive and guide key objectives for the aligned priority initiatives, develop detailed plans and define & deliver against key KPIs
  • Ensure project objectives are aligned with strategic direction of the organization
  • Executes precisely the sports marketing strategy as it relates to the overall Marketing Plan




  • Influence category and cross functional stakeholders to secure full engagement for each identified initiative
  • Manage and guide the Community RN/OD strategic project initiatives life-cycle from start to finish
  • Proactively recommend and align on additional support to be provided
  • Work with all initiative stakeholders to build high quality and constructive project updates for SPOMA leadership and senior management review
  • Act as liaison and communication bridge and the marketing cross functions to build alignment on initiative direction and priorities
  • Proactively share best practices and escalate any potential issues, risks and new opportunities identified
  • Manages the execution, monitoring and reporting of all programs/events around the previously identified initiatives



  • Maximizes and follows the exact plan of the sports marketing budget according to the execution of the Marketing Plans/Sports Marketing strategy
  • Develops the budgetary plan for identified SPOMA Community strategic initiatives
  • Maximizes use of budget and ensures maximum return on financial investment
  • Assumes responsibility for T&E budget


Systems and Processes

  • Provide active process management and value-added analysis across the following as it relates to identified SPOMA Community strategic initiatives:
  • New or custom process & program development
  • Ad-hoc data analysis and insight to support negotiations and securing of partnerships
  • Heavy cross-functional alignment and management
  • Prepare regular updates to SPOMA leadership team (cross categories) on overall initiative progress


People Management

  • Provide SPOMA leadership team & aChina senior management with objective perspective on progress, priorities and directions while managing their expectations
  • Provide advice and feedback to key stakeholders (both internal and external) to ensure high quality, timely execution
  • Act as communication bridge across the SPOMA function to build alignment on initiative direction and priorities, and proactively escalate any potential issues, risks and new opportunities identified
  • Provides strong leadership for horizontal as well as vertical reports
  • Provides coaching & feedback to cross functional team members
  • Generates a high level of teamwork between all Departments




  • Other job-related work assigned by supervising manager



  • Lead and drive the adidas brand as the brand-of-choice
  • Assure the successful implementation of grassroots events and programs
  • Ensure our grassroots platforms provide measurable ROI value to “pull” sales
  • Demonstrate disciplines in planning, timelines, deliverables and presentations within aChina standards


Key Relationships:

  • External RN & OD communities
  • Adidas Runners community
  • AR Global 
  • SPOMA RN/OD lead
  • Asset Services Team
  • Head of SPOMA
  • BU Heads (as it pertains to specific SPOMA initiatives)
  • VP/Brand Communications
  • VP Government Relations
  • Finance
  • Legal


Knowledge, Skills and Abilities:

  • Manage Business (Processes and Projects)
  • Results Orientation
  • Influencing Others
  • Planning and organizing
  • Strategic Acting
  • Conceptual understanding of marketing as brand building tool
  • Strong team player
  • Very high level of integrity
  • Communication skills, relationship management and empathy
  • Negotiation skills
  • Ability to multi-task and attention to detail
  • Strong process and project management skills – organized approach but also able to be flexible to meet changing needs;
  • Solid business sense and analytic/critical-thinking skills – able to solve problems using both conventional judgment and ad-hoc analysis;
  • Strategic thinking and problem solving
  • Team leadership – able to lead and influence project teams across different functions towards a common objective;
  • Strong multi-tasking ability to handle multiple projects across various topics at the same time;


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Marketing Community, RN & OD

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  506955
Date:  Apr 21, 2024