Senior Manager Membership Operations, Online

Purpose & Overall Relevance for the Organization:

  • Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business.
  • Lead and manage the day-to-day online CRM operations
  • Manage budget for CRM online channels with a clear rationale of allocation
  • Track and evaluate the effectiveness of online CRM activities, provide feedback and recommendations, and optimize for future strategies


Key Responsibilities:

CRM Strategy & Planning


CRM Operations

  • Lead and manage the day-to-day online CRM operations
  • Cross-functionally coordinate with internal / external, local / global teams to ensure the high quality and timely CRM project delivery
  • Outline and track KPI’s for each campaign


Financial Management

  • Track and adhere to budget for online CRM projects
  • Monitor and analyze CRM performance metrics to identify areas for improvement and drive data-driven decision making.
  • Support business cases with clear rationale


People Management

  • Manage online CRM team member to ensure seamless execution.
  • Lead cross-functional communication and driving project implementation


Key Relationships:

  • Channels (Tmall, JD, Douyin & PDD)
  • Brand Marketing Team
  • Global CRM
  • Membership Analytics
  • External Agency partners


Knowledge, Skills and Abilities:

  • Proven ability to plan & execute CRM activities in online channels
  • Good communication and stakeholder management skills
  • Conflict resolution and problem-solving skills
  • Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment
  • Fast learner, proactive working attitude and strong project management experience
  • PowerPoint & Excel Savvy


Requisite Education and Experience / Minimum Qualifications:

  • University degree or above
  • Work experience in operating Tmall CRM is required, familiar with using Data Bank
  • CRM agency experience is preferred
  • Fluent in English



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Manager Membership Operations, Online

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  501498
Date:  Mar 28, 2024