Senior Manager Sports Marketing BB

Area:                                                                                                         Global Sales

Department:                                                                                           Brand Marketing

Direct Reporting Line:                                                             Senior Director Sports Marketing

Indirect/secondary reporting line:                                                     -

Subsidiary/country:                                                                               GCA

Location:                                                                                                  Shanghai

GSMS Grade:                                                                                           M3

Number of Personnel Managed:                                                        -

Cost Center/Budget and/or Revenue Responsibility:      -

Purpose & Overall Relevance for the Organization:

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with our BB athletes within the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as the leading Global Basketball Brand.

• The international Coordinator will be the key person within the local adidas organization to drive business for all BB licensed merchandise and return on investment for the adidas Brand.

• Key driver and implementer of the global brand marketing plans for BB on a local level.

• To optimize and leverage the relationship between adidas and BB athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the top in Basketball.

• Creation and implementation of a mutually agreed local strategic partner plan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)

• Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association.

Key Responsibilities:

• Local dedicated adidas contact, and main local relationship manager for BB.
• Lead annual strategic planning for Athletes / Partners within the China market.
• Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
• Ensure proper implementation of the Global Brand Partnership Strategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Responsible for the effective application / implementation of contractual rights granted on the local level.
• Develop a mid / long term strategic business plan in the local market in close cooperation with the Global Partner Directors / Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level.
• Drive, steer and implement seasonal local marketing plans for the partners which deliver towards the overall strategic plan in partnership with key business functions, including
  • Drive Commercial / Product Marketing Strategy products including local B2B.
  • Driving the Brand Partnership Strategy in close alignment with Global and Local Brand Communications
• Drive, challenge and develop the partner business against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
• Constant tracking and analysis of BB business, working with key business functions on contingency plans as required.
• Effectively manage and implement the budgets.
• Ensure premium service while Partners are in China (tours, local extensions, etc.)

• Work with both Global and China organizations to align to wider SBP documents.

Key Relationships:

• adidas Brand Comms GCA
• BB on–site offices/representatives/agencies

Knowledge, Skills and Abilities:

The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards basketball. Additional the individual must possess / be:

• Resolute and a good problem solver
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation skills
• Good Interpersonal skills
• Driven to succeed and deliver against expectations

KPI’s:

• Net Sales/Profitability
• SKU Efficiency
• Marketing Budget Application (ROI)
• Realization of contractual rights
• Sets team and individual objectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

• University degree in business / marketing
• Minimum 8 years’ experience working in Marketing, preferably with some experience in Sports Marketing and/or Account Management.