Purpose & Overall Relevance for the Organization: 

As a Senior Manager SEO Emerging Markets at adidas you are part of the team of a defined traffic generation practice within Digital and constantly drive its evolution. You provide stakeholders with best-in-class services around your traffic generation discipline. Your analysis and output thus drive the reach of adidas and contributing to marketing spend optimization. 

Key Responsibilities:

Accountable for large scope of traffic management, deliverables, & services. 

Traffic Strategy & Innovation 

• Be an active part in the development of necessary capabilities that the company needs to meet current and future traffic growth plans, e.g. cutting edge tools, innovative partnerships. 

• Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital activities. 

• Drive best practice implementation and analysis for on-site and off-site SEO. 

Traffic Analysis: 

• Measure results of traffic generation activities. Develop a reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior. 

• Drive the optimization of traffic generating channels. Provide insights about adidas brand awareness and ecommerce performance. 

• Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and postmortems. 

• Identify and implement new opportunities to drive growth through traffic optimization. 

Collaboration & Consulting: 

• Explain the impact of organic traffic on business objectives to senior stakeholders. 

• Work with BUs in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication. 

• Work cross-functionally with product domains, Digital and Brand teams to create synergies, address opportunities and drive revenue. 

• Build on quantitative analysis to develop insights for the communication with stakeholders. 

Best Practices & Toolsets: 

• Develop and implement best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic. 

People & Team Management: 

• Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development. 

• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs. 

• Provide team members/direct reports with clear direction and targets that are aligned with business needs. 

 Key Relationships:  

• Global SEO 

• Traffic Product team 

• Merchandising teams 

• Newsrooms, PR and Sports Marketing 

• Digital Analytics 

• Digital Product 

• Digital IT 

• Market eCom teams 

• Content Strategy & Planning  

• Digital Activation 

• Paid Media & Performance Marketing 

 Knowledge, Skills and Abilities: 

• Extensive experience with traffic analytics tools 

• Extensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysis 

• Extensive experience with reporting tools 

• Creative and energetic team player who has a passion for traffic generation 

• Very good project and account management skills 

• Structured, organized and process oriented 

• Ability to work effectively within a team environment and under pressure 

• Advanced user of MS Office suite of products – esp. Excel, Access, PPT 

• Advanced knowledge of Retail Management Systems – SAP AFS, SAP PGR, DVM, Microstrategy 

• Dashboarding/Data Visualization experience a plus  

• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely 

• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels 

• Good leadership skills 

• Fluent in English 

Requisite Education and Experience / Minimum Qualifications:  

• University degree in the field of Business or equivalent  

• 9+ years of experience in traffic generation, in-house or at a leading traffic agency. 

• Extensive experience with digital marketing in a brand environment 

• Experience in eCommerce environment  

• Experience in leading a team is a plus