Specialist, Brand Led Retail (BLR)

Purpose & Overall Relevance for the Organization:

  • Maximize profitability for franchise & wholesale doors through brand led retail initiatives (BLR)


Key Responsibilities:

  • Primary:
  1. Driving BLR initiatives in sell-in process with the Franchise Partners to ensure best possible store performance and ensure compliance with company standards are met


Pre season

  1. Support Manager, Buying for OTB on BLR key doors
  2. Implement and jointly work with Manager, Buying and key Franchise manager to drive development to ensure grading/option plan is in line with space management (SMT)


In season

  1. Manage preorder, allocation and stock replenishment; develop merchandising and stores plans to ensure that respective stores meet: all set merchandising and display standards, service and product knowledge standards, sales (sales per outlet, average transaction value, conversion rate), profits, stocks turn targets
  2. To oversee the optimal flow of merchandise including fulfilment of product/marketing introduction deadlines/capacity planning for key BLR doors
  3. To take action the optimal flow of end of season stocks management (PLC)
  4. In season period, to analyze and assess business gaps and opportunities based on campaign/category sell-through, SMT analysis and general market feedback from store visits

Post season

  1. Review in season and post season buys with Manager, Buying to improve on future quarterly buy
  2. Work closely with franchisees partner with BLR key doors to ensure action are taken to improve on all the gaps to optimize our business potential


  • Secondary:
  1. Conduct store visits and follow-up calls on a regular basis and ensure the franchise stores comply with company guidelines and standards, provide consulting and propose improvements for the stores
  2. Support Franchise key account manager to drive BLR initiatives into key selected doors
  3. Analyse the differences of both mono and multi-brand business environment


Key Relationships:

  • Internal: Country Retail Team, Area Category Marketing, Finance, Brand Communication, GTM, Retail/Trade Marketing
  • External: Wholesales/Franchise partner


Knowledge, Skills and Abilities:

  • Customer Focus
  • Sales Orientation
  • Products & Sports / Fashion Expertise
  • Business Acumen
  • Driving Sales Performance
  • Operation excellence
  • Shape the chain
  • Communicate with others
  • Planning & Organizing
  • Manage Relationships and diversity
  • Analysis and problem solving
  • Learning and self-development
  • Manage business (processes and projects)
  • People



Requisite Education and Experience / Minimum Qualifications:

  • Professional Background/Experience:
    • Functional: Minimum 2 years in Retail Industry
    • Industry: Preferably in apparel/ fashion/ FW or FMCG Retail
    • Exposure: Sports, Fashion
  • Education:
    • Degree or Diploma in Sales / Marketing / Retail Management
  • IT:
    • Outlook: Advanced
    • Word: Advanced
    • Excel: Advanced
    • Powerpoint: Advanced
  • Language Skills:
    • English: Advanced
    • Local Language: Fluent


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist, Brand Led Retail (BLR)

Brand:  adidas
Location:  Singapore
TEAM:  Retail (Back Office)
State:  01
Country/Region:  SG
Contract Type:  Full time
Number:  472215
Date:  Aug 2, 2022