Specialist B2B Sales

Purpose & Overall Relevance for the Organisation:

  • To drive profitable and sustainable market share growth within assigned channel
  • To increase the B2B/TEAMWEAR customer base and increase sales and order frequency.


Key Responsibilities:


  • Building a strategy for B2B (Business to Business) across the prescribed markets considering customer trend and capabilities in alignment with global and regional strategic priorities and account plans
  • Developing relationships with select target customers – Governmental entities, clubs, academies, schools, commercial organizations.
  • Ensuring that B2B Customers know and understand capabilities of our organization in terms of inline range, SMU (Special Make Up), order cut-offs, samples readiness, ex-factory limitations, delivery status, payments, trade terms 
  • Formulation and implementation of plans covering market description, identification of opportunities, actions to execute plan
  • Develop and grow market share of adidas brands whilst adhering to global standards in collaboration with key interfaces locally and globally.
  • Manage the growth of an existing account base within KSA and across all B2B channels
  • Analyze information and recognize opportunities for potential or additional growth
  • Provide customized solutions designed to achieve customer’s objectives
  • Prepare, plan and deliver targeted and instructive product presentations, catalogs
  • Efficiently and effectively manage daily communications with customers
  • Visit customers and relevant markets regularly ensuring continuous improvement on brand image and process
  • Responsible for the commercial success (sales & Margins) of assigned account and category
  • Responsible internally as the ‘ambassador’ for assigned accounts
  • Ensure customer compliance to B2B and wholesale agreements/contracts/policy


Key Relationships:

  • B2B partners
  • Sales, Marketing
  • Customer Service
  • Finance
  • Supply Chain- Order Fulfillment, Purchasing



  • Net Sales
  • Customer base development
  • Profitability


Knowledge, Skills and Abilities:

  • Proven experience in Planning, Selling and Negotiating
  • Strong networking and business development skills
  • Strong communication skills - written, oral and presentation
  • Strong industry knowledge, across divisions of footwear, apparel, and accessories/equipment
  • Understanding of local markets’ consumers, accounts, economic environment, and commercial needs
  • Analytics: ability to analyse data to improve strategic decision making and implementation


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s Degree
  • 3 years of B2B outside sales experience (preferably Sports, Fashion, or FMCG)
  • Excellent communication and presentation skills
  • Passion for Football or any other sport
  • Advanced skills of EXCEL, PowerPoint, and working knowledge of Outlook, Word
  • Fluent in Arabic, English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist B2B Sales

Brand:  adidas
Location:  Riyadh
TEAM:  Sales
State:  01
Country/Region:  SA
Contract Type:  Full time
Number:  497929
Date:  May 25, 2023