Specialist - Brand Protection

Specialist - Brand Protection



Department:                                                   Legal

Direct Reporting Line:                                   Senior Manager Brand Protection

Indirect/secondary reporting line:               

Subsidiary/country:                                       Shanghai, China

Location:                                                        Shanghai

GSMS Grade:                                                   P2

Number of Personnel Managed:                   0

Cost Center/Budget and/or Revenue Responsibility: No



Purpose & Overall Relevance for the Organization:

Provide support to China Global Trademarks teams in brand protection in the PRC markets



Key Responsibilities:


  • Responsible for providing enforcement officials with accurate statements on behalf of group brands.
  • Take a pro-active role in maintaining accurate and timely records of brand protection actions including but not limited to enforcement and Customs seizures database.
  • Initiating and conducting trainings/coaching on product identification in response to as internal or external requests as appropriate.
  • Support IP counsel and brand protection managers to litigate civil proceedings against offenders.
  • Monitor and initiate takedowns on various online platforms, social media for infringing.
  • Work closely with Brand Protection Managers to supervise agents in their enforcement actions and performance.
  • Coordinate with Customs IPR protection, including Customs recordation of Intellectual property, enforcement, and training Customs detention application, report the container monitoring intelligence, storage fee management and IPR system update.
  • Support Brand Protection managers to ensure that all business requires are dealt with in a timely manner.
  • Possibly travel to attend markets and shop to gather evidence against infringing sellers or assist with raids.



Key Relationships:



  • All adidas China functions
  • Members of Global Trademarks, Global Legal Innovation and other teams within Legal Global Brands




  • External lawyers and service suppliers
  • Law enforcement agencies: Customs, PSB, MSA



Knowledge, Skills and Abilities:

  • Excellence analytical, management and organizational skills;
  • Team player mindset
  • Good communication skills for persuasion and convincing others
  • Time management, multi-tasking skills and ability to manage changing deadlines.
  • Strong analytical skills with the ability to collect, analyze significant amounts of information with attention to details and accuracy
  • Creative, innovative, adaptable, enthusiastic, and detail-oriented
  • Proven experience effectively prioritizing workload to meet deadlines and work objectives



Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s degree in Law
  • Knowledge about IP enforcement and relevant practice in the PRC
  • 2-5 years of trademark/IP experience
  • Strong English, written and oral presentations skills
  • Position requires approximately 20-30% travel



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist - Brand Protection

Brand:  adidas
Location:  Shanghai
TEAM:  Legal / SEA
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  405108
Date:  Jan 19, 2022