Specialist Entertainment and Influencer Marketing (EIM)

Purpose & Overall Relevance:

Responsible for managing key logistics, project coordination and administrative for EIM Influencer relationships and product objectives.   Provide day to day communication and support to both external and internal teams dedicated to the projects.  Ensure effective communication flow between all internal parties and external counterparts. 


Key Responsibilities:

  • Build and maintain relevant and strong relationships within the Entertainment and Influencer industries
  • Assure a strategic, proactive approach to celebrities and influencers who add value to the brand
  • and our consumers and consistently evolve and add to the list 
  • Attend entertainment events and industry meetings for networking, when relevant.
  • Build rapport with external Entertainment contacts while keeping adidas objectives a top priority
  • Maintain current product knowledge and clear target market objectives
  • Manage budget/expenditures.  Set up an approval system and budget to assure efficient spending
  • Troubleshoot and resolve day-to-day obstacles internally/externally
  • Work with product teams on project timelines, materials sourcing, samples delivery and product forecasting
  • Maintain production schedules, communicate timelines and ensure all teams follow
  • Coordinate production dates/photoshoots and obtain all necessary approvals for images, digital mechanics and usage rights
  • Provide marketing/PR support to launch collection and activate guerrilla marketing efforts
  • Identify opportunities to connect EIM Asset to our brand through relevant global entertainment and sports activities. 
  • Field, evaluate and facilitate internal requests for appearances, support. 
  • Coordinate and provide support for retail launches per contract
  • Work with Retail/Account Marketing to maximize product retail opportunities
  • Assure that contract is being followed and invoices are process in a timely manner



Key Relationships:

  • Product Marketing
  • Brand Management
  • Newsrooms
  • Key City Activation team
  • Sports Marketing
  • CTC x-functional
  • Finance
  • Legal


Requested Knowledge, Skills and Abilities:

  • Project management skills and an ability to work well in a team environment
  • Ability to write reports, business correspondence and presentations 
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Knowledge of the music/fashion/style/entertainment industry
  • High level of proficiency in Word, Excel, PPT and Outlook.
  • Ability to make sound business decisions.
  • Exercise professionalism at all times
  • Strong organizational, problem solving, time management and resolution skills.
  • Unconventional business hours may be required.  (evenings, weekends)


Requisite Education and Experience / Minimum Qualifications:

  • Strong network in the local Entertainment & Influencer scene
  • Four-year college or university degree in Marketing, advertising or related field
  • Minimum 3 years of experience in related field
  • Equivalent combination of education and experience may be substituted for degree.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist Entertainment and Influencer Marketing (EIM)

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  281810
Date:  Jan 13, 2021