Specialist Merchandising

Purpose & Overall Relevance for the Organization:  

To build adidas Golf image, consumer preference, consumer loyalty to achieve the company sales and profitability target.


Key Responsibilities:


  • Develop seasonal ranges for GCA market (China/TW/HK), launch flows and comprehensive range structure
  • Implement category development plan in alignment with global vision
  • Contribute to a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
  • Transfer product knowledge to sales & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.



  • Be a means of contact and communication with Global BU
  • Prepare and organize sales training, KA pre-lines, trade meeting presentations, tools and packages
  • Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
  • Work with customer to have high quality of product assortment every season
  • Work with retail customer to execute the integrated go to market plan to drive the retail sales



  • Ensure products achieve target standard (list) margins
  • Assumes responsibility for P/L (up to list margin) of aG


System and Processes

  • Implement seasonal preparation process to facilitate company business cycle
  • Conduct sample management according to the sample management process
  • Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
  • Co-ordinate category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and adidas staff in the region


Training and Development

  • To some extent, actively participate in departmental level trainings and development initiatives and activities
  • Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion


Key Relationships:

  • Global adidas Golf BU
  • Retail Marketing Team
  • Sales Teams
  • GCA Merchandising Team
  • Operation Team

External: Customers, Consumers, Vendors


Knowledge Skills and Abilities:

  • Manage Business (Processes and Projects)
  • Result Orientation
  • Influencing Others
  • Planning and organizing
  • Conceptual understanding of marketing as brand building tool
  • A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
  • Strong team player
  • Very high level of integrity
  • Data analysis skills, planning skills
  • Communication skills, relationship management and empathy
  • Basic sales skills and customer service knowledge


Requisite Education and Experience / Minimum Qualifications:

  • Functional – 3-5 years of proven marketing experience with 2 years at mid-level with major FMCG, sports or Retail companies
  • Bachelor's Degree in business related discipline is required
  • Industry – Ideally in apparel/fashion/shoes or FMCG
  • Exposure – Sports, brand/category marketing, trade marketing
  • Relevant China marketing experience, preferred

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist Merchandising

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  462552
Date:  Aug 6, 2022