Specialist Omni Channel Activation DTC (Temp-8 months)

Purpose & Overall Relevance for the Organization:

Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation/execution in order to win the consumer. Enhance brand image via excellence at POS across channels.


Key Responsibilities:

  • To implement a ‘Brand communication deployment schedule’ in controlled retail space.
  • Manage Market Marketing Activations (in-store) ensuring proper communication with DTC for maximum return on investment.
  • Drive that key communicated articles (GFR) are reflected in Retail OTBs and Sales pre-orders (strong communication during order in-take), while managing the timely delivery of the communicated articles along with in store material including Retail Training.
  • Evaluate the performance and ROI of campaigns, ensuring MWB is maximized and campaigns positively impact Sales.
  • Share post-campaign evaluation results to ensure learning's are considered in the development of future marketing campaigns and evaluate KPIs.
  • To follow-up the availability of campaign material with lead market to ensure timely execution of campaigns.
  • Make sure all relevant communications are shared across DTC in due time.
  • Own and drive the implementation and production of Marketing Campaigns, Promotions and In-Store Communication tools.
  • Work closely with market Field team to ensure Marketing content is flawlessly executed across the board
  • Comp Growth at Retail.
  • Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
  • Proactively suggest and implement improvement at POS.
  • Drive the implementation and planning of POS material / in-store of all new stores, renovations/ upgraded of existing stores, to ensure 100% readiness at planned retail intro.
  • Day to Day management and liaison between Omni channel Marketing and DTC Ops.
  • Ensure on-budget activity and management of all documents related as per internal audit policies
  • Be aware of the supplier’s management changes.
  • Responsible for the timely receipt and control of supplier invoices and liaising same with finance.
  • Responsible for managing the warehousing of POS materials in various warehouses (suppliers or our own warehouse)
  • Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.
  • Accountable for the delivery of Global guidelines across all formats at Market level
  • Accountable for consistency across the given markets
  • Accountable for providing direction on the latest Global direction at retail & franchisee
  • Accountable for the VM&ISC training & engagement  across market
  • Accountable for effective cascade engagement tools for given markets & subsequent compliance sign offs
  • Ensure the Field team feedback is incorporated into business strategies
  • Reporting of all campaigns and tasks.


Key Relationships:

Local: Mgr. Trade Marketing DTC LENA and Omni Channel Director LENA, DTC Sales team, Local VM team, SCM, Suppliers, DTC Ops.



  • Brand image and awareness.
  • Timely execution of marketing campaigns.


Requisite Education and Experience / Minimum Qualifications:

  • University degree in business, ideally with marketing and sales focus.
  • Functional: > 3-4 years marketing
  • Industry: consumer driven, ideally apparel/fashion/shoes or FMCG
  • Leadership: none
  • Exposure: advertising / marketing


Language Skills:

  • English: Advanced


Knowledge, Skills and Abilities:

  • Experience in trade or sales and marketing, Sport or fashion industry
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic
  • Excellent communication skills
  • Knowledge of InDesign, Photoshop and Illustrator skills a plus

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist Omni Channel Activation DTC (Temp-8 months)

Brand:  adidas
Location:  Dubai
TEAM:  Marketing & Communications
State:  DU
Country/Region:  AE
Contract Type:  Temp
Number:  495419
Date:  Mar 17, 2023