Specialist Omni-Channel Planner KSA

Purpose & Overall Relevance for the Organization:


Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with internal stakeholders, Franchise & Wholesale partners.


Key Responsibilities:


  • Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global Brand Activation strategy.
  • Coordinate and execute a competitive, customized Marketing and Activation Plan for adidas Group store concept that will drive consumer traffic and conversion at the point-of-sale within given budget.
  • Execute adidas Group campaigns/activations with a special emphasis on key destination doors across all Marketing channels, in close collaboration with the Brand Activation, Retail Operations and Partners.
  • Build relationships with Malls for they key adidas Group destinations to make sure the brand gets prioritised for marketing support (for example social media exposure, FOC mall branding)
  • Provide Retail Operations, Buying and Merchandising and Store Teams with comprehensive campaign roll out plans in alignment with adidas Group strategy.
  • Review and report on implemented activities (KPI‘s / ROI) performance.
  • Ensure the global toolkits executed against the Country's trade marketing needs.
  • Provide input on global toolkit performance to pursue further improvement with the line manager.
  • Monitor budget expenses and ensure alignment with retail operations / finance / sales team / omni GCC team / line manager. Ensure on-budget activity and management of all documents relates as per internal audit policies.
  • Forecast the budget required, based on the agreed pre-season go to market strategy in alignment with Sales Team and Omni GCC team
  • Analyse adidas Group concept positioning in the market and document consumers insights.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.


Key Relationships:


  • Regional: GCC
    • KSA Operations Team, Omni Channel Planner KSA, Omni GCC
    • Franchise and Wholesale Partners, Brand Activation Marketing, VM, Finance, Sales Team, Suppliers, Agencies and Legal


Knowledge, Skills and Abilities:


  • Experience in trade, sales, marketing industry and visual merchandising across GCC
  • Fluency in both verbal and written English and Arabic
  • Ability to translate English to Arabic in locally relevant way
  • Experience in sport or fashion industry
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic
  • Good communication skills
  • Knowledge of InDesign, Photoshop and Illustrator skills a plus
  • Exposure to budget management


Requisite Education and Experience / Minimum Qualifications:


  • University degree in marketing, business administration or fashion marketing.
  • Over 2 years of overall work experience in retail, sales, visual merchandising or trade marketing.
  • Experience in Sport or fashion industry is a plus.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Specialist Omni-Channel Planner KSA

Brand:  adidas
Location:  Riyadh
TEAM:  Marketing & Communications
State:  01
Country/Region:  SA
Contract Type:  Full time
Number:  397668
Date:  Nov 25, 2021