Sr Manager, CtC Consumer Experience (Basketball)



We are looking for Senior Manager, CtC Consumer Experience for Basketball in Los Angeles, CA. The Senior Manager, CtC Consumer Experience will serve as a lynch pin connecting Product Marketing, Brand Communications and CtC for adidas Basketball. They will drive consumer insights and research, influence storytelling at all touch points (cross-functional, consumers, markets, retailers), and orchestrate go-to-market plans for the business in collaboration with horizontal functions.




  • Generate and drive consumer insights for key concepts/seasonal stories including franchises in alignment with cross-functional team
  • Orchestrate storytelling for key concepts throughout a given season and across seasons, always putting the consumer first, but working closely with relevant stakeholders (BU CtC functions (Operations, GTM, Merchandising), Product Marketing, Brand Marketing, Planning and Design)
  • Orchestrate cross-functional collaboration and execution to secure holistic readiness for key concepts across key milestones
  • Drive deliverables for key concepts to present concept readiness to markets and win with Global strategy/concepts/stories.
  • Work closely with BU CtC functions (GTM, Operations and Merchandising) and cross-functional team to develop sell-in tools for VHO, GBC/GMM and support sell-out readiness with BM;
  • Drive focus on digital in the context of consumer experience across all touchpoints for seasonal stories/key concepts:  i.e. Global key milestones, Wholesale eCommerce, Social/Mobile, Own eCommerce
  • Manage and support annual / seasonal Basketball marketing calendar (Omni-channel calendar) for key concepts and coordinate BU BM and CtC Function teams
  • Drive digital and retail consumer journey across all channels
  • Drive alignment with horizontal teams/initiatives (i.e. Women, Primeknit, Parley, Advanced Creation) and ensure BU integration and relevance
  • Build and lead a highly engaged team and provide the platform for long term (multi-located & cross-functional) careers
  • Manage hiring for the team and assess all direct reports (setting personal objectives, targets and guidelines)
  • Mentor and develop functional and soft skills of direct reports
  • Project budget control as assigned




A strong fit for the role will have:


  • University degree or equivalent education/experience
  • 7+ years relevant experience in Product Marketing, Brand Marketing, Retail Marketing
  • 2+ years managing direct reports
  • Advanced MS Office Tools including Outlook, Excel and PowerPoint
  • Broad & deep knowledge about adidas global brand framework, processes and milestones
  • Consumer-centric mindset
  • Strong communication and collaboration skills with/of diverse functions/teams
  • Strategic Thinking and problem solving
  • Ability to balance diplomatic and driving skills to achieve goals




At adidas we believe that through sport, we have the power to change lives.  


There’s plenty of change around right now as workouts move from the gym to the garage and we take a timeout from many of the activities we’re passionate about.  


Our ambition is to be the best sport brand in the world and with that comes plenty of challenges. We thrive on solving these with the imagination and experience of our incredible teammates.  


We’re all on the home team for now — we’d love for you to join ours.  


Please note: 


• We’re all remote while the world sorts itself out. Upon our eventual return to office, the working location will be Los Angeles, CA.

• Though our teammates hail from all corners of the world, our working language is English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr Manager, CtC Consumer Experience (Basketball)

Brand:  adidas
Location:  Los Angeles
TEAM:  Marketing & Communications
State:  CA
Country/Region:  US
Contract Type:  Full time
Number:  314250
Date:  May 3, 2021