Sr Manager Category Management FTW APAC


Senior Manager Category Management – OUTDOOR FTW

Area:                                                                                                          Asia-Pacific

Department:                                                                                            adidas Marketing - Asia-Pacific

Director Reporting Line:                                                                        VP/Senior Director BU – Asia Pacific

Indirect/Secondary Reporting Line:                                                     -

Location:                                                                                                   Shanghai

GSMS Grade:                                                                                            M3

Number of Personnel Managed:                                                          -

Cost Center/Budget and/or Revenue Responsibility:                        -



Purpose & Overall Relevance for the Organization:


  • DRIVE the OUTDOOR FTW category business success within guidelines set by Global BUs


Key Responsibilities:


  • Responsible for the business success of the category incl. setting forecasts, pricing corridor, size range, RID and Sell-through
  • Define the category range within guidelines by Global BU and APAC CTC, incl. inline, promo, SMU, Local Creation
  • Define range segmentation by country cluster and by channels
  • Define & implement APAC country cluster & channels allocation for global allocated products
  • Perform Category analysis including sell-thru, forecasting, range adoption incl. brand collection, pricing corridor compliance, monthly flow, ARP, etc.
  • APAC category interface between Global BU, APAC functions, and country cluster (business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.)
  • Define extended range for sample ordering and order samples sets for all APAC country cluster, including inline pre-sale & SMS, plus ISC, etc.
  • Leverage GTMT analysis to set price bands (standard margin based on average price)
  • Monitor systems and file management: Master Range File, HUB, DMT & RMA
  • Actively participate in departmental level trainings and development initiatives and activities
  • Manage, develop, coach and motivate team / direct reports in alignment with the APAC organization (if applicable)
  • Drive performance and development culture through #MYBEST (if applicable)
  • Drive employee engagement, leading by example (if applicable)



  • Category NS, Net Margin and Contribution across APAC
  • Sell-in  / Sell-out
  • Forecast & data accuracy
  • Market share
  • Achievement of key SBP initiatives


Key Relationships:


  • APAC Brand Activation
  • APAC Demand Planning/Finance
  • CTC Country contacts (Category CP)
  • Global BUs


Knowledge, Skills and Abilities:

  • Ability to implement strategy
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Distinct track record of success and high-level Category Management knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel and accessories.
  • Expert understanding of Asian markets’ consumers, accounts, economic environment and commercial needs
  • Ability to Manage, Coach and Develop People
  • Results Oriented Mindset
  • Strong team player with high level of integrity & attention to detail
  • Strong data analysis skills and ability to translate and articulate data results into clear business actions.


Requisite Education and Experience / Minimum Qualifications:

  • 5-8 years of experience in Category Management/product required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Sporting goods industry experience required, preferably Outdoor category
  • Fluent in English
  • Has lived and worked in different cultures or has substantial experience working in regional teams
  • High Business Acumen
  • Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
  • Passion for sports and belief that through sports we have the power to change lives
  • Willingness to travel up to 15-20% of time



adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr Manager Category Management FTW APAC

Brand:  adidas
Location:  Shanghai
TEAM:  Marketing & Communications
State:  31
Country/Region:  CN
Contract Type:  Full time
Number:  243431