Sr Manager Demand Planning Operational Excellence


Sr. Manager Demand Planning – Operational Excellence


Area:                                                                                       GCA

Department:                                                                           Demand Planning

Direct Reporting Line:                                                           Director Demand Planning- Operational Excellence, GCA                             

Indirect/secondary reporting line:                                        none

Subsidiary/country:                                                               China

Location:                                                                                Shanghai                                               

GSMS Grade:                                                                                         M3                                                               

Number of Personnel Managed:                                           0

Cost Center/Budget and/or Revenue Responsibility:          





Cross-category analysis

  • Work in close collaboration with the Operational Demand Planning team on the monthly RDP by looking from cross-category perspective and analyze vs market, consumer, and competitors’ research data
  • Identify opportunities to optimize the demand plan by product types, divisions and genders, price points
  • Holistic analysis of the demand from omni-channel and cross-category perspective
  • Present findings and drives actions with BUs, Channels and Operational Demand Planning
  • Deep dive into historical data to identify buying errors and propose solutions for course-correction
  • Reconcile the IBP vs the RDP to minimize inconstancies
  • Drives and supports the decisions related to buy and reorders


Marketplace insights:

  • Use Market research and consumer data to identify gaps, opportunities and risk in the range planning by working closely with CTC and Bus
  • Analyse the buy vs market research and consumer data and presents actionable proposals in a timely manner working with BUs, Channels and Operational Demand Planning team
  • Work with Business development to understand market and consumer trends and translate them into recommendations for better forecasting and buy
  • Observe the market regarding trends and changes, chances and risks and take required actions in alignment with the Bus/Channels
  • Identify opportunities for fast creation in collaboration with CCA, BUs, CTC and ODP in line with market trends
  • Work with Sales to understand customer insights and competitor’s performance
  • Work with D&A on understanding promotional activities impact on the demand to drive accurate demand phasing and projection, seize opportunities, or optimize future promotional plans
  • Analyze overall marketplace and come up with actions to ensure healthy inventory levels in collaboration with Operational Demand Planning, Channels, BUs and Marketplace management



  • Work with CTC and BU on identifying Speed articles candidates
  • Work with SCM and Sourcing on identifying opportunities for fast creation, capacity reservation
  • Maintain a speed articles rolling forecast
  • Work with Buying teams and ODP on validating Speed reorders



Project Management


  • Leads key Demand Planning Projects in close alignment with PMO and key stakeholders
  • Supports other Finance and Demand Planning Projects: IBP’25, FPS – Target Operating Model






Control and steer all relevant KPIs

  • IDL
  • Demand Plan Accuracy & Reliability
  • Inventory Management
  • Optimization/reduction of excess Stock
  • Availability



Key Contacts:


  • Marketing
  • Sales Channels
  • Product Supply
  • Order Fulfilment
  • Finance (FP&A and Finance Operations)
  • Global Integrated Planning
  • Business Development


Knowledge, Skills and Abilities:


  • Ability to manage complex situation and challenges
  • Proven leading/managerial skills
  • Always acts as a role model
  • Very good communication skills
  • Good negotiation skills
  • Very strong business acumen and strategic thinking
  • Ability to think end to end
  • Good project management skills
  • Excellent analytical skills
  • Excellent numerical skills
  • Advanced MS Excel skills
  • Good knowledge of MS Office (PP, Word)
  • Fluent in English



Educational Background/ Minimum requirements:


  • Qualified to Master’s Degree level or equivalent relevant experience
  • 4+ years of work experience in Demand Planning or a similar field
  • 2-3 years management experience
  • Experience in the sporting goods industry preferred


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr Manager Demand Planning Operational Excellence

Brand:  adidas
Location:  Shanghai
TEAM:  Accounting & Finance
State:  SH
Country/Region:  CN
Contract Type:  Full time
Number:  372308
Date:  Nov 27, 2021