Sr Manager Marketing Operations

Purpose & Overall Relevance for the Organization:


Lead the implementation of E2E GTM (end to end - go to market process)/ templates within the country to support the growth of brand adidas by providing infrastructure, mindset and capabilities to the country to ensure optimized marketing planning & process mgmt. Build market specific processes/templates to allow Categories, Brand and Sports Marketing teams to focus on their tasks in a consistent and efficient way.


Key Responsibilities:


  • Leads the implementation of E2E GTM Process within the country


  • Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars


  • Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance


  • Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved


  • Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment of the brand


  • Supports local meeting preparations, from kick-offs to pre-sales with internal customers


  • Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking


  • Drives flawless showroom set up process following LAM guidance


  • Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)


  • Supports categories in Pricing and margin analysis process                                            


  • Ensures article master data accuracy and consistency between systems: RMA/SAP


  • Leads Marketing Operations Team: Article Master Data and Go To Market Process Management


  • Supports the brand director on implementation of change projects and management of local change projects



Knowledge Skills and Abilities:


  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge


Requisite Education and Experience / Minimum Qualifications:



  • As manager of Experts 5 years management experience required

As manager of Admin / Tech Support minimum of 5 years management experience required

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr Manager Marketing Operations

Brand:  adidas
Location:  Alphaville/Barueri
TEAM:  Marketing & Communications
State:  SP
Country/Region:  BR
Contract Type:  Full time
Number:  461426
Date:  Jun 22, 2022