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Sr. Specialist Account Marketing

 

Key Responsibilities:

 

· Execute the marketing calendar ensuring alignment with appropriate local and regional departments

 

· Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion

 

· Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)

 

· Monitor and control campaign material produced and ensure that suppliers deliver high quality standard

 

· Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning

 

· Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented

 

· Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI

 

· Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing

 

· Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Marg

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
  • COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
  • Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr. Specialist Account Marketing

Brand:  adidas
Location:  Santiago
TEAM:  Marketing & Communications
State:  RM
Country/Region:  CL
Contract Type:  Full time
Number:  449608
Date:  May 11, 2022
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