Sr. Specialist Account Marketing

 

Key Responsibilities:

 

· Execute the marketing calendar ensuring alignment with appropriate local and regional departments

 

· Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion

 

· Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)

 

· Monitor and control campaign material produced and ensure that suppliers deliver high quality standard

 

· Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning

 

· Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented

 

· Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI

 

· Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing

 

· Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Marg

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr. Specialist Account Marketing

Brand:  adidas
Location:  Santiago
TEAM:  Marketing & Communications
State:  RM
Country/Region:  CL
Contract Type:  Full time
Number:  449608
Date:  May 11, 2022