Sr. Specialist DTC Marketing

Purpose & Overall Relevance for the Organization:


This role is responsible for maximizing the profitability of “DTC/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.


Key Responsibilities:


  • Execute the marketing calendar ensuring alignment with appropriate local and regional departments


  • Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion


  • Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)


  • Monitor and control campaign material produced and ensure that suppliers deliver high quality standard


  • Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning


  • Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented


  • Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI


  • Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing


  • Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin                                                                                                                                                 


Knowledge Skills and Abilities:


  • University degree or equivalent education required
  • Broad and deep theoretical understanding of functional area
  • Minimum 2 years experience in job or job function


Requisite Education and Experience / Minimum Qualifications:


  • 2 Years experience

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Sr. Specialist DTC Marketing

Brand:  adidas
Location:  Bogota
TEAM:  Marketing & Communications
State:  DC
Country/Region:  CO
Contract Type:  Full time
Number:  472149
Date:  Aug 3, 2022