Talent Pool - STA - Manager VM Excellence

Manager VM Excellence – Emerging Markets


Area:                                                                                       Emerging Markets

Department:                                                                           Brand Activation EM

Direct Reporting Line:                                                            EM VM Excellence

Subsidiary/country:                                                                India                                                  

Location:                                                                                Delhi

GSMS Grade:                                                                                          M4

Personnel Managed:                                                                     0


Purpose & Overall Relevance for the Organization:


Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets Own Retail and Franchise channels. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS.


Key Responsibilities:

    • Work closely with Brand and DTC stakeholders to create market relevant and industry leading visual merchandising directives and plans.
  • Ensure VM directives are delivered to the highest quality and on time and in full.
    • Assist in the creation of consistent and relevant VM seasonal guidelines and training manuals.
  • Execute and leverage key category strategies for seasonal and new product launches.
  • To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps).
    • Assist in the planning of VM and consumer journeys for new store openings.
  • Implement processes to drive efficiency and consistence at market and cluster level.
    • Support the ideation and creation of elevated retail activations.
    • Department administration.
    • Creation of reports and analysis of campaign executions.
    • Contribute to the achievement of team objectives and KPIs.
    • Additional responsibilities over and above this job description as and when the business needs.



  • Execution excellence of brand campaigns and stories
  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
  • Full price sell-through
  • GTM








Key Relationships:

  • Senior Manager Consumer Experience
  • Brand Activations Director
  • Business Unit Directors
  • Market Retail & Franchise teams
  • Market Store Development
  • Cluster Omnichannel & DTC teams
  • Creative agencies


Knowledge, Skills and Abilities:

  • Minimum of 4 years experience in visual merchandising, trade marketing in the sport or fashion industry.
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic.
  • Knowledge of InDesign and Photoshop skills a bonus.
  • Good interpersonal, negotiation and influencing skills.
  • Good Project Management expertise.
  • Functional experience with Sales/Retail.
  • Excellent communication and presentation skills.
  • Experience and passion for a cross-functional organization.


Requisite Education and Experience / Minimum Qualifications:

  • University degree in business with marketing focus or a minimum of 3-4 years in Marketing, Sales, Visual Merchandising in sport or fashion retail.
  • Fluent in English.


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Talent Pool - STA - Manager VM Excellence

Brand:  adidas
Location:  Gurgaon
TEAM:  Marketing & Communications
State:  HR
Country/Region:  IN
Contract Type:  Full time
Number:  490872
Date:  Nov 10, 2022