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Temp - Assistant Manager Retail Activation

Key Responsibilities:

 

Planning

 

  • Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand.
  • Support the development of the Retail activations in Key store format.
  • Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal
  • Collaborate cross functionally to help steer stake holder alignment on own retail activations.

 

Execution & Management

 

  1. Flawless execution of the agreed retail activations.
  2. Marketing Agencies- Coordinate with agencies for planning, execution & budgeting.
  3. Support writing briefs for activations and ensure that all relevant target KPI’s are addressed.
  4. Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations.
  5. Ensure information requirement for Finance team is provided in time & is accurate.
  6. Support management of the regional adidas community building initiatives & programs.
  7. Execute any other relevant projects assigned by your line manager.
     
    Evaluation & Reporting
     
  8. Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams.
  9. Provide a regular input for competitor reporting & other reports as needed by your line manager.

 

KPIs

  • Target adiCLUB members engagement
  • Sales and Traffic increase pp vs benchmark numbers
  • Consumer NPS

 

Key Relationships:

 

  • HQ Brand Activation team;
  • HQ Finance & Purchase team
  • Sports marketing team
  • Operation team
  • Category teams

 

Knowledge, Skills and Abilities:

 

  • Advanced user of MS Office suite of products
  • Fluent in English/Mandarin
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Business trip required
  • Strong ability to collaborate with cross functional teams
  • Strong skill with PPT
  • Fashion and good sense with prducts
  • Consumer focused
  • Prefer male

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage).
  • Minimum 3-5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area;
  • Event agency working experience is a MUST
  • Passion for sports & sports culture

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Temp - Assistant Manager Retail Activation

Brand:  adidas
Location:  Shanghai
TEAM:  Retail (Back Office)
State:  31
Country/Region:  CN
Contract Type:  Temp
Number:  262249
Date: