Assistant Manager Media Activation, Brand Activation, Brand adidas

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient full funnel media activation to support brand priority concept / campaign with integrating multi-media consumer touch point including performance media under full alignment with the Country Brand Activation teams and eCommerce.


Position Summary

Assistant Manager Media Activation supports or drives media activation for category concepts and plan and manage daily operation of performance media closely working with Digital Activation and eCommerce teams.



  • Support to develop effective holistic media plan to support business and brand objectives and manage performance. Collaborate with the respective counterparts to align and execute local campaigns
  • Responsible for development of performance media (SEM, display, social, app AD, etc) strategy with supervision from the manager and performance on a day-to-day basis to meet eCom KPIs and customer acquisition goals of eCommerce and Membership.
  • Dig into channel data to drive testing, reporting, optimization, and analysis on performance media to identify key levers and opportunities for the improvements
  • Work closely with the Newsroom and Digital Activation team to avoid post- Work closely with the Newsroom and Digital Activation team to avoid post- targeting conflicts through social network channels
  • Research/Tracking & reporting
  • Budget and agency management with supervision from the manager



  • Working experience for Digital Ad especially with programmatic Media management/control
  • Strong understanding of digital infrastructure and tracking methods including cookies, tag management, cross device measurement technologies
  • Solid understanding of the display technology/agency/publisher/advertiser ecosystem/ attribution modelling
  • Solid technical experience with ad serving, DSP and data management platforms (e.g. DoubleClick, MediaMath, BlueKai) is beneficial
  • Good understanding and experience with X (Twitter), Facebook, Instagram and LINE
  • Experience of web analytics and ad serving platforms (e.g. Google Analytics and DoubleClick Campaign Manager)
  • Be analytical, logical, and data driven
  • Strong PowerPoint skill and Advanced Excel skills and exceptional attention to detail
  • Highly proficient in spreadsheet analyses related to marketing and sales KPIs
  • Communication skill is highly required, with internally and business partners.


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s degree in business, Marketing, Communications, or related field
  • At least 2-3 years of experience in display performance media, RTB technology vendor, publisher or advertiser with a clear focus on sales campaign
  • Business Level in English
  • Fluent in Japanese


Key Relationships:

  • Country Media Activation Sr.Manager
  • Country Brand Activation (Brand Comms, Digital Activation, Newsroom)
  • Membership
  • eCommerce
  • FP&A
  • APAC Brand Digital Activation Media
  • External Agencies
  • Local Media Partners


adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Assistant Manager Media Activation, Brand Activation, Brand adidas

Brand:  adidas
Location:  Tokyo
TEAM:  Marketing & Communications
State:  13
Country/Region:  JP
Contract Type:  Full time
Number:  504189
Date:  Mar 31, 2024