Purpose & Overall Relevance for the Organization:

The goal of the eCommerce (eCom) team is to deliver one integrated consumer journey to create premium and seamless experience at every touch point that exceeds our consumer’s expectation while meeting our targets.  

App (adidas app & confirmed app) plays a key strategic role in accelerating our digital brand eCommerce strategy in Japan. Winning on the mobile experience through app while delivering a premium end-to-end consumer experience will be the key to success for this role.

Key Responsibilities:

• Lead and be accountable for achieving responsible channel (adidas App, Confirmed App) KPIs by close communication with all the stakeholders, also by setting promotion plans for each month.
• Identify the Net Sales(NS) growth opportunities of overall owned ecosystem and plan, lead and execute the new service/capability project cooperating with related functions especially for app. 
• Lead and be accountable for achieving full price target by reviewing promotion plans with stakeholders and any other methods to drive app NS.
• Plan and manage for maximizing app installations including new member acquisition, conversion of existing members, increase active users(DAU, MAU) to and minimization of uninstallment.
• Plan and drive app in-season commercial campaign, co-work with Digital Activation, Consumer Experience, Membership team to unleash sales potential.
• Drive / coordinate business planning of both adidas app and Confirmed app to drive communication and provide input/insights to digital activation / media team for upcoming investment planning, product launch plans etc.
• Summarize learnings and action proposal for next season and provide insights and recommendations to stakeholders for future season planning and continuous improvements.
• Continuously conduct / study local consumer insights of the consumers to ensure mid/long term strategy and priorities are set right in joined collaboration with brand and membership team to drive right communication.
• Closely collaborate with membership function to implement operation for MCBP (money can’t buy product) opportunities.
• Collaborate with WHS-FI(Fashion Influencer accounts) team to establish “FI ecosystem strategy” and identify opportunities to “re-position” confirmed APP towards more Fashion and women consumer jointly with brand / digital activation
• Track and report LE/RFC of owned channels(.com and apps) weekly and monthly.

Key Relationships:

• eCommerce Consumer experience & DVM team
• eCommerce Analytics team
• eCommerce Buying team
• eCommerce Digital Operation team
• Finance team
• Digital Activation team
• Membership team
• Global digital team
• External agencies and technology partners

Knowledge, Skills and Abilities:

• Experience in planning/forecasting and managing high budgets while achieving high volume growth targets in eCommerce.
• Business experience in eCommerce Apps in consumer industries.
• Strong strategic and logical thinking
• Strong number and spreadsheet skills.
• Ambitious and results & profit oriented
• Curious and passionate about eCommerce and the contribution of different traffic channels
• Comfortable with the rapid evolution of eCommerce technology and excited to continue to develop and enhance your knowledge, skills and experience.
• Strong (written and verbal) communication and interpersonal skills
• Multinational corporation background and sensitive in cross-culture environment is a plus

Prerequisite Education and Experience/ Minimum Qualifications:

• Strong experience in working with app or mobile driven eCommerce platforms.
• University degree in Business or Marketing or equivalent professional experience, ideally in eCommerce
• Experience in consumer industry with at least 3 - 5 years in eCommerce business
• Business level English (verbal, writing, reading, call with global team)
• Business level Japanese (verbal, writing, reading, meeting with Japanese stakeholders)